As a CRM & Retention Marketing Manager at Rupicard, a fintech startup based in Bengaluru, your primary focus will be on driving customer acquisition and optimizing Customer Acquisition Cost (CAC). Your role will be instrumental in growing the user base and enhancing customer engagement across all digital platforms. You will have the opportunity to deeply understand user journeys, in-app marketing, and customer relationship management across various digital media channels. Your responsibilities will include managing CRM across all touchpoints, building lifecycle journeys, designing effective campaign strategies, and collaborating with cross-functional teams for seamless execution and optimization. You will be responsible for creating and managing acquisition funnels, designing innovative campaigns to maximize conversions, and owning the CRM calendar to drive engagement and revenue growth. Additionally, you will oversee the creation and distribution of high-quality, brand-aligned content across digital platforms, leveraging data-backed insights to predict customer journeys and maximize Lifetime Value (LTV). Working closely with creative and marketing teams, you will test strategies and innovations to ensure high Return on Ad Spend (ROAS) for creative assets. Collaboration with the design and product teams will be essential to create and optimize campaigns, refine messaging, and value propositions based on customer feedback. You will also be involved in building internal reporting systems, optimizing vendor costs, and running campaigns with efficient Return on Investment (ROI). With 3-6 years of relevant experience and extensive knowledge of Facebook and Google ad tools, you will have the opportunity to drive growth for fintech products and effectively communicate with "Bharat" users. Joining Rupicard will allow you to be a crucial part of a rapidly growing company, work closely with the founder, and be involved in high-level decision-making processes. You will thrive in a collaborative and dynamic work environment while contributing to the democratization of credit card access and financial well-being for users across diverse backgrounds. If you are a graduate from IIT/IIM/ISB/BITS and willing to work out of our Bellandur office, this role offers an exciting opportunity to make a significant impact on product direction and success.,

You will be working with Rupicard, a fintech startup in Bengaluru that is dedicated to making credit cards accessible to all, transcending geographical constraints and financial backgrounds. As a CRM & Retention Marketing Manager, your primary goal will be to drive customer acquisition and optimize Customer Acquisition Cost (CAC). This role is crucial in expanding the user base and enhancing customer engagement across various digital platforms. To excel in this role, you must have a deep understanding of user journeys, in-app marketing, and customer relationship management on digital media channels. Your responsibilities include managing customer relationship management across all touchpoints to enhance engagement, cross-sell new products, and boost revenue. You will create lifecycle journeys and automated flows to maximize conversion rates and customer lifetime value. Additionally, you will strategize, build, and own the CRM calendar, developing innovative campaigns to drive maximum conversions. Cross-channel communication journeys spanning In-App, Push, Direct Messaging, Email & SMS will be created to improve conversions based on performance benchmarks across user cohorts. Another essential aspect of your role will be overseeing the creation and distribution of high-quality, brand-aligned content across digital platforms such as social media, email, & websites. By developing data-backed insights, you will predict good/bad customer journeys, enhance user engagement, and identify growth levers to maximize LTV. Collaborating with creative and marketing teams, you will test strategies and innovations leading to high ROAS creative assets (Video and Audio). Moreover, you will work on campaign design and optimization by creating and handing off creatives supporting performance marketing efforts and refining messaging and value propositions based on customer feedback with the product team. In terms of execution and reporting, you will establish internal reporting systems, validate partner claims, and manage financial processes for seamless operations. Your role will encompass various marketing aspects, from branding and positioning to targeted outreach, strategy, campaigns, advocacy, events, and communication, merging them into user journeys to impact respective product funnels. Furthermore, you will optimize vendor costs and run campaigns with efficient ROI. To excel in this role, you should have 3-6 years of relevant experience, extensive proficiency with Facebook and Google ad tools, and a background in driving growth for fintech or early-stage products. Effective communication with "Bharat" users is crucial, and a degree from IIT/IIM/ISB/BITS is preferred. The role requires you to work out of the Bellandur office five days a week. Working with Rupicard will offer you a chance to be a pivotal part of a rapidly growing company, influencing product direction and success significantly. You will collaborate closely with the founder, engaging in high-level decision-making processes in a dynamic and collaborative work environment.,