Job Description : We are seeking a creative and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Key Responsibilities : Develop and execute digital marketing strategies across channels including SEO, SEM, email, social media, and display advertising. Manage and optimize company websites for search engines and user experience. Monitor and analyze campaign performance metrics, using tools like Google Analytics, Google Ads, and social media insights. Create engaging content for digital platforms, including blog posts, social media, emails, and landing pages. Collaborate with internal teams and external agencies to improve user experience and lead generation. Stay updated on the latest trends and best practices in digital marketing and analytics. Requirements : Bachelor’s degree in Marketing, Business, Communications, or a related field. Proven experience in a digital marketing role (1–3 years preferred). Proficiency with digital marketing tools and platforms (Google Ads, Meta Business Suite, SEO tools, CRM systems). Strong analytical skills and data-driven thinking. Excellent written and verbal communication skills. Ability to manage multiple projects and meet deadlines. Preferred Skills (Not Mandatory):Knowledge of HTML/CSS is a plus. Experience with marketing automation tools (e.g., HubSpot, Mailchimp). Graphic design or video editing skills. Why Join Us? We offer a dynamic and collaborative work environment with opportunities to grow your digital marketing expertise. Join a passionate team where your ideas and efforts directly impact the company’s success.