Retention Specialist

We are looking for a dynamic and data-driven Retention Marketing (Sr Executive / AM)to drive customer retention, repeat purchases, and long-term customer value. This role focuses on leveraging data, personalization, and omnichannel engagement strategies to build meaningful relationships with customers and enhance conversion across multiple touchpoints.

Key Responsibilities:

• Own and manage the CRM and retention strategy across Email, WhatsApp, Push Notifications, and SMS channels.
• Design and implement personalized customer journeys based on customer behaviour, lifecycle stages, and insights.
• Integrate online and offline customer data to deliver seamless omnichannel experiences.
• Analyze customer data to monitor retention, churn rate, customer lifetime value (CLV), and funnel performance.
• Identify opportunities to improve repeat purchases and customer engagement through targeted campaigns.
• Generate and present actionable insights and performance reports using tools such as GA4, Shopify Analytics, and Firebase.
• Collaborate with marketing, product, and customer experience teams to optimize CRM campaigns and improve conversion rates.

Candidate Requirements:

• Strong understanding of CRM platforms and omnichannel customer journeys.
• Experience working with customer data, segmentation, and personalization strategies.
• Hands-on experience with GA4, Shopify Analytics, Firebase, or similar analytics tools.
• A data-driven mindset with strong analytical and problem-solving abilities. Excellent communication and collaboration skills

Pay: ₹40,000.00 - ₹70,000.00 per month

Application Question(s):

• What is your current salary?

• Which all CRM Tools have you used?

• Do you have Experience with any D2C Brands? Name if any.

Work Location: In person