Required PR Executive

Key Account abilities:

1. To plan, organise, coordinate, and execute advertising/promotional campaigns in print media and on social media, websites, etc., to increase visibility and Branding of the Company, coordinating with customers, Company officials, sales departments, and advertising agencies for the same.
2. To inspect layouts, advertising material and /or proofread scripts, audio, video, and other promotional material for adherence to Company Branding specifications before release in the public domain.
3. To coordinate with the media persons and negotiate and execute the best deal to disseminate advertising and/or press releases of an event/campaign.  
4. To coordinate proactively with Department Heads, designer team, Event Manager, Sales, Media, Accounts, and other staff to discuss and finalise, within the stipulated timeline, matters such as contracts, selection of advertising media, or product or event to be advertised.
5. To monitor, analyse and control the cost of promotion campaigns and advertising campaigns and ensure the cost is within the stipulated budgetary allocations. 
6. To read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
7. To maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
8. To select, train, delegate, supervise, and review the activities of the Public Relations Department.
9. To monitor, correlate and analyse the data received from various in-house and 3rd party analytical tools and SEO agencies (like visibility, reach, click-through rate, ROI etc.) and flag the failed campaigns, ads and events.
10. To update the Company website and Branding to the latest status, technology, channels and methods in vogue. 

Ideal Profile/Applicant -.

1. Male/Female Graduate with 5 - 10 yrs. of experience in a similar position in a reputed Company.
2. Should have excellent communication in English, Hindi and one local language. (Must)
3. Familiarity with Computers (Word, Excel, PowerPoint, Email).
4. Should understand directions given and execute directions given.
5. Knowledge of the latest updates in Company Law, Individuals, GST & Income Tax.
6. Knowledge of drawing inferences from given data.