Relationship Manager Retail Agri Working Capital

Job Description

Travel Required: candidate should be comfortable in travel for work in assigned location. Education Qualification-: BCom/BSC Agriculture, BBA, MBA Finance, MBA Marketing. Experience-: Candidate should have experience in working capital, Sales, Banking, agriculture finance, enhancement & renewals of old existing customers for maintaining relationships. Job Band Range : E1 E4 Job Purpose Acquisition, enhancement and retention of customers by providing best possible services and being the dedicated point of contact for customers of Agri sector. Job Responsibilities (JR) : 6 8 Areas Actionable (4-6) Sourcing and Business Generation Business scoping of geographical market for farming and rural community Sourcing proposals from individual farmers Co- operative societies Rural Mandis & Markets Kissan Clubs Farmer Producer Organizations etc. Conducting marketing activities for generating new business Work on productivity benchmarks Market Update and Change in Product Processes To keep an update with respect to market requirement, competition and customer banking behavior. To understand the changing dynamics in the market and propose amendments in various product offerings. To keep abreast of changes in State Government laws and policies. To liaison with new and existing customers for relationships. To be in touch with agro centersrural mandis Rural markets Kisan clubs for maintaining and deepening existing relationships. Relationship Building and Maintenance Addressing complaints received from customers within stipulated TAT. Delinquency Rotation & Recovery Housekeeping To work towards minimal delinquency in portfolio. Follow-up with customers for recovery. To monitor rotation of accounts To avoid dropping of limit in customers account, ensure submission of documents like LAD, CAM, etc. To support legal and remedial team for legal actions To work towards keeping Housekeeping parameters under control. To conduct village level farmer meetings and educate farmers on various products offered by bank Farmer Education and Capacity Building To make farmers aware of various aspects of banking and keep them informed about tools and technology for improving farm production. To educate farmers about debt waivers, crop insurance & government subsidies. Increased penetration and cross sell Training and Development of SO/HBL Cross sell of other assets and liability products Promotion of digital platforms like NetBanking, Mobile Banking, PayZapp, Insta Alert, Smart Buy, Chillr, etc. To utilize the sales resources (HBL/SO) for optimal sales support. To groom supporting staff and enhancing their skills by imparting regular trainings for better customer relationship dealing. To monitor performance and counseling them for delivery Relationship with Retail Branches and Other Stake holders Liaise with Credit to ensure timely decisioning of proposals & closure of Housekeeping items. To coordinate with Remedial team for NPA cases and work towards recovery of the same To coordinate with the local Operations team for disbursement Liaise with RBB team for activation of branches for KGC business & for providing best services to customers To liaise with Business Correspondents (BCs) for new & existing customer relationships Any other task assigned by seniors from time to time. Others Educational Qualifications Key Skills Sales and Influencing Skills Graduation (preferably Agri Business) Post-Graduation MBA (preferably Agri Business) Banking Product & Process Knowledge Planning and Organizing Skills Communication Knowledge of Competition & Current trends in financial Industry. Experience Required Minimum experience of 1-3 years in a similar role or Sales experience in Seed companies, Fertilizer companies, Agri Product companies, Banks, etc. Preferred from Banking Financial Services. Major Stakeholders (intra team and cross functional stakeholders, who would need to be interacted with for discharging duties) Customers Credit Branch Banking Operations Farmers Agro Centres/ Rural mandis Rural Markets Kisan Clubs Business Correspondent Senior Leaders from Product/Sales Audit HR