Public Relations (PR) Intern

Internship Job Description

Public Relations (PR) Intern

Company: PopPop Labs Pvt. Ltd.

Department: Public Relations & Corporate Communications

Position: Public Relations Intern

Internship Type: Internship

Work Mode: Flexible Hybrid — Work From Home or Work From Office

Location: Pune, Maharashtra, India

Duration: 3 Months

Review Period: 1 Month

Stipend: As per company policy and the terms communicated during selection

Openings: Multiple

About PopPop Labs Pvt. Ltd.

PopPop Labs Pvt. Ltd. is a technology and innovation-driven company focused on developing products, digital platforms, and solutions that address real-world challenges. We believe in building impactful brands, creating meaningful experiences, and using innovation to shape the future.

Our work spans technology, community building, digital experiences, product development, and emerging solutions in public safety. We aim to build brands that are commercially strong, culturally relevant, and recognised for their purpose and impact.

We are looking for a proactive, articulate, and creative Public Relations Intern to help strengthen our brand presence, build meaningful media relationships, communicate our story, and support the company's public image.

Role Overview

As a Public Relations Intern at PopPop Labs, you will work closely with the leadership, marketing, and business teams to develop and execute communication initiatives. You will help identify media opportunities, draft press materials, research journalists and publications, support announcements, and maintain consistent brand messaging across communication channels.

This role is ideal for someone who enjoys storytelling, understands the power of public perception, follows media trends, and wants hands-on experience in corporate communications, media relations, and brand reputation management.

Key Responsibilities

1. Media Relations & Outreach

- Research and build databases of relevant journalists, editors, media houses, publications, digital news platforms, and industry-specific outlets.

- Assist in establishing and maintaining professional relationships with media representatives.

- Identify suitable opportunities for interviews, press coverage, features, and company announcements.

- Support the preparation and distribution of media pitches and press communications.

- Maintain organised records of media contacts, outreach, responses, and follow-ups.

2. Press Releases & Communication Materials

- Draft and edit press releases, media advisories, company announcements, and corporate updates.

- Assist in preparing company profiles, founder biographies, backgrounders, and media kits.

- Develop clear, compelling narratives around the company's products, initiatives, milestones, and achievements.

- Proofread communication materials to ensure accuracy, consistency, and professional presentation.

- Adapt messaging for different audiences, including journalists, business leaders, investors, partners, and the public.

3. Brand Image & Reputation Management

- Help maintain a consistent and professional public image for PopPop Labs.

- Monitor media coverage, public mentions, industry discussions, and relevant brand conversations.

- Research public relations trends, competitor communications, and emerging media opportunities.

- Assist in preparing communication responses and escalation notes for review by the relevant team.

- Flag inaccurate information, sensitive coverage, or potential reputational concerns to the appropriate supervisor.

4. Campaigns & Public Announcements

- Support PR campaigns for product launches, company milestones, partnerships, events, and other initiatives.

- Coordinate communication timelines with marketing, design, product, and business development teams.

- Assist in developing communication plans for announcements and launches.

- Help prepare media briefs, talking points, FAQs, and interview preparation documents.

- Track campaign coverage and compile post-campaign reports.

5. Corporate Communications

- Assist in preparing official emails, statements, internal updates, and stakeholder communications.

- Help ensure that company messaging is aligned across press materials, social media, websites, and other public-facing platforms.

- Research industry developments and identify opportunities for thought leadership.

- Support the preparation of founder-led communication initiatives, articles, opinion pieces, and interviews.

- Maintain an organised archive of approved company announcements and PR materials.

6. Events & Stakeholder Engagement

- Support communication activities around company events, networking opportunities, conferences, and industry engagements.

- Assist with media invitations, event briefs, guest communication, and post-event coverage.

- Research relevant awards, industry recognitions, speaking opportunities, and media features.

- Coordinate with internal teams to collect accurate information and prepare timely communications.

7. Reporting & Research

- Track media outreach activity, responses, coverage, and campaign outcomes.

- Prepare weekly summaries of PR activities and progress.

- Research relevant publications, editorial calendars, industry events, and emerging news topics.

- Maintain spreadsheets and documentation for media databases and communication campaigns.

- Suggest practical ideas to improve brand visibility and communication effectiveness.

Required Skills & Competencies

- Strong written and verbal communication skills in English.

- Excellent research, proofreading, and information-organising abilities.

- Professional email etiquette and confidence in written outreach.

- Interest in journalism, public relations, corporate communications, branding, or media.

- Ability to write clearly, concisely, and persuasively.

- Strong attention to detail and commitment to factual accuracy.

- Good interpersonal skills and the ability to collaborate across teams.

- Time management, accountability, and willingness to learn.

- Familiarity with Google Workspace or Microsoft Office.

- Ability to handle confidential company information responsibly.

Preferred Qualifications

Applicants pursuing or holding a degree in any of the following fields may find this role particularly relevant:

- Mass Communication and Journalism

- Public Relations and Corporate Communications

- Marketing and Brand Management

- Business Administration

- English, Media Studies, or related disciplines

Prior experience with college publications, student societies, event communications, campus media, newsletters, press releases, or outreach campaigns is an advantage, but prior professional experience is not mandatory.

We welcome applicants who demonstrate strong communication skills, initiative, curiosity, and a willingness to build practical PR experience.

Flexible Hybrid Work Arrangement

PopPop Labs offers a flexible hybrid working arrangement, with both work-from-home and work-from-office options available.

- Interns may choose to work from home or from the office.

- Interns are not required to follow a fixed work-from-home/work-from-office rotation.

- The preferred working arrangement can be discussed and coordinated with the reporting manager.

- Interns are expected to remain reachable during agreed working hours, meet deadlines, and participate in scheduled team meetings.

- In-person attendance may occasionally be requested for important meetings, events, or activities that require physical presence, with reasonable coordination in advance.

The focus is on consistent communication, professional conduct, measurable contributions, and timely delivery of assigned work.

What You Will Gain

- Practical experience in public relations and corporate communications.

- Exposure to media outreach, press release writing, and brand storytelling.

- An understanding of how companies manage public perception and brand reputation.

- Experience supporting product announcements, campaigns, events, and partnership communications.

- Opportunities to collaborate with marketing, business development, product, and leadership teams.

- Development of professional writing, research, networking, and stakeholder management skills.

- Portfolio-building opportunities through approved communication materials and projects.

- Guidance and feedback to support professional development.

- Experience working in a fast-paced, innovation-focused company environment.

Performance Expectations

Interns will be evaluated on the basis of:

- Quality, clarity, and accuracy of written communication.

- Research quality and relevance of media contacts.

- Professionalism in outreach and stakeholder interactions.

- Timely completion of assignments and follow-ups.

- Initiative, creativity, and problem-solving.

- Reliability, responsiveness, and collaboration.

- Ability to incorporate feedback and improve deliverables.

Internship Structure

Duration: 3 months

Initial Review: First month

Reporting To: PR, Marketing, or Corporate Communications Lead, as assigned

The first month will serve as a review period to assess performance, communication skills, consistency, and role suitability. Feedback will be provided during the internship, and continuation will be based on performance and company requirements.

Selection Process

The selection process may include:

1. Application and résumé screening.

2. A short written communication or research assignment.

3. An interview to assess communication skills, interest, and role suitability.

4. Final selection and onboarding.

How to Apply

Interested candidates should submit their résumé along with a brief introduction explaining their interest in public relations and why they would like to join PopPop Labs Pvt. Ltd.

Applicants may also include writing samples, press releases, articles, college publication work, campaign materials, or other relevant projects, if available.

Suggested email subject: Application for Public Relations Intern — PopPop Labs Pvt. Ltd.

Equal Opportunity & Professional Conduct

PopPop Labs Pvt. Ltd. welcomes applicants from diverse academic backgrounds who demonstrate curiosity, integrity, and a willingness to learn. Interns are expected to maintain professional communication, respect confidentiality, represent the company responsibly, and ensure that no media statement or public announcement is issued on behalf of the company without appropriate authorisation.

Join Us

If you are passionate about storytelling, media, communication, and building brands that stand out, this is an opportunity to develop practical public relations skills while contributing to the growth of an ambitious technology company.

PopPop Labs Pvt. Ltd. — Building ideas into impact.

Pay: ₹5,000.00 - ₹8,000.00 per month

Work Location: Hybrid remote in Pune, Maharashtra