Company:
Job Summary-
The Public Relations Intern will support our PR and Media Relations teams in executing public relations campaigns, conducting media research, building journalist databases, preparing media pitches, monitoring news coverage, and coordinating client communication activities.
The ideal candidate should have excellent communication skills, a strong interest in media and journalism, good research abilities, and a willingness to learn in a fast-paced communications agency environment.
This internship provides hands-on exposure to real client campaigns, media outreach, and strategic public relations practices.
Key Responsibilities-
1. Media Research & Database Management
- Research relevant journalists, editors, reporters, and media publications across India.
- Identify media outlets suitable for different client industries and PR campaigns.
- Build and regularly update journalist and media contact databases.
- Research journalist beats, editorial interests, and publication requirements.
- Maintain accurate media contact information using spreadsheets and CRM tools.
- Identify new opportunities for media outreach and client coverage.
2. Media Relations & Journalist Outreach
- Assist PR executives in building relationships with journalists and media professionals.
- Support the distribution of press releases, media pitches, and client announcements.
- Draft personalized media outreach emails under team supervision.
- Coordinate follow-ups with journalists regarding editorial opportunities.
- Track media responses, interview requests, and coverage opportunities.
- Maintain professional and respectful communication with media contacts.
3. PR Campaign Execution Support
- Assist in planning and executing public relations campaigns.
- Coordinate with PR executives and account managers on daily campaign activities.
- Support the preparation of campaign briefs, media plans, and outreach lists.
- Assist with product launches, corporate announcements, press conferences, and media events.
- Track assigned campaign deliverables and deadlines.
- Help identify relevant media opportunities aligned with client objectives.
4. Press Release & PR Content Support
- Assist in drafting press releases, media pitches, and corporate announcements.
- Research information for PR articles, feature stories, and thought leadership content.
- Prepare basic content outlines, journalist briefing notes, and media summaries.
- Proofread communication materials for grammar, spelling, and factual accuracy.
- Coordinate with content writers to collect supporting research and campaign information.
- Ensure communication materials follow approved brand messaging.
5. Media Monitoring & Coverage Tracking
- Monitor print, digital, and online news coverage related to clients.
- Track industry developments, competitor news, and relevant media trends.
- Collect and organize published media coverage links and clippings.
- Prepare daily media monitoring summaries.
- Support the preparation of weekly and monthly PR coverage reports.
- Maintain accurate coverage records for internal and client reporting.
6. Client Servicing & Internal Coordination
- Assist PR account managers with client-related tasks and communication.
- Coordinate internally to collect campaign information and supporting materials.
- Update campaign trackers and task management systems.
- Participate in internal PR meetings and brainstorming sessions.
- Support timely completion of assigned client deliverables.
- Maintain confidentiality regarding client information and campaign plans.
7. PR Research & Industry Analysis
- Research client industries, market developments, and emerging trends.
- Identify relevant news topics and potential PR story angles.
- Study competitor communication strategies and media presence.
- Conduct basic research on industry-specific media publications.
- Prepare research summaries and recommendations for PR teams.
- Monitor current affairs and news developments relevant to client sectors.
8. PR Reporting & Documentation
- Maintain organized records of daily PR activities.
- Update journalist outreach and campaign progress trackers.
- Prepare media coverage summaries and campaign status reports.
- Assist in documenting journalist interactions and editorial opportunities.
- Support accurate and timely submission of internal reports.
- Keep assigned PR databases and documentation up to date.
Learning Opportunities-
During the internship, candidates will gain practical experience in:
- Media relations and journalist outreach.
- Press release writing and media pitching.
- Corporate PR campaign execution.
- Media research and journalist database development.
- Media monitoring and campaign reporting.
- Brand reputation and corporate communications.
- Client servicing and agency operations.
- Strategic storytelling and media opportunity identification.
- Professional communication and stakeholder coordination.
- Understanding how PR campaigns support business objectives.
What We Offer-
- Hands-on experience working with real PR campaigns and client accounts.
- Exposure to media relations, strategic communications, and corporate storytelling.
- Opportunity to learn from experienced PR and communications professionals.
- Experience working across multiple business sectors.
- Practical training in journalist outreach, PR content development, and media monitoring.
- Supportive and collaborative work environment.
- Internship completion certificate upon successful completion.
- Potential opportunity for full-time employment based on performance and business requirements.
- Professional career development opportunities.
Career Growth Opportunities-
Successful interns may have the opportunity to progress into roles such as:
- Public Relations Trainee
- Junior Public Relations Executive
- Public Relations Executive
- Senior Public Relations Executive
- PR Account Manager
How to Apply-
Interested candidates can send their updated resumes to:
Email:
