Programmatic Manager

Manager – Programmatic
Employment Type: Full-Time
Experience: 4+
Location: Andheri, Mumbai

Role Summary

We are looking for an experienced Programmatic Manager to lead the planning, execution, optimization, and performance of digital media campaigns across programmatic and paid media platforms.

The ideal candidate should be highly hands-on with DV360, CM360, Google Ads, Meta Ads, and LinkedIn Ads, with strong expertise in campaign strategy, audience targeting, optimization, reporting, and performance analysis.

Key Responsibilities

• Plan, execute, and optimize programmatic and paid media campaigns across multiple platforms.
• Mentor, Train and Handle team members.
• Manage campaign setup, targeting, budgets, bidding, creatives, frequency, pacing, and delivery.
• Execute and optimize campaigns across DV360, CM360, Google Ads, Meta Ads, and LinkedIn Ads.
• Develop audience strategies using first-party, third-party, contextual, behavioural, and intent-based audiences.
• Monitor campaign performance and identify opportunities to improve efficiency, scale, and overall campaign outcomes.
• Analyze campaign data and translate insights into actionable optimization strategies.
• Manage campaign tracking, pixels, conversions, floodlights, and troubleshooting.
• Work closely with creative, strategy, SEO, social, and client servicing teams to ensure integrated campaign execution.
• Prepare performance reports, insights, and optimization recommendations for clients and internal stakeholders.
• Support client calls, performance reviews, strategy discussions, and new business pitches.
• Stay updated with changes in programmatic technology, ad platforms, inventory, formats, targeting solutions, and industry trends.
• Guide and mentor team members on campaign execution, optimization, and best practices.

Required Skills & Qualifications

• 4+ years of hands-on experience in Programmatic Advertising / Performance Marketing.
• Mandatory hands-on experience with: DV360, CM360, Google Ads, Meta Ads, LinkedIn Ads
• Strong understanding of programmatic buying, RTB, PMP, audience targeting, bidding, and campaign optimization.
• Strong knowledge of campaign metrics including CPM, CTR, VTR, CPA, ROAS, Reach, Frequency, and Viewability.
• Experience with campaign tracking, Floodlight, pixels, conversion tracking, attribution, and troubleshooting.
• Strong analytical and data interpretation skills.
• Ability to manage multiple campaigns, clients, and priorities simultaneously.
• Strong communication, presentation, and stakeholder-management skills.
• Ability to independently identify performance issues and recommend actionable solutions.
• Agency experience is preferred.
• Prior experience mentoring or managing team members will be an advantage.

Pay: ₹850,000.00 - ₹1,200,000.00 per year

Application Question(s):

• Current CTC?
• Expected CTC?
• Notice Period?

Work Location: In person