Product Promotion Manager

Role Description

Product Promotion Manager

This leadership-oriented role requires a seasoned professional who can navigate complex hospital procurement cycles, build high-level clinical partnerships, and execute effective market-entry strategies for new medical technologies.

The role involves engaging with hospitals and healthcare providers, gathering market intelligence and customer feedback, and sharing insights with product and leadership teams to refine product positioning and market strategies. The Product Promotion Manager will also track key performance metrics, prepare regular reports, and contribute to building scalable and repeatable business development frameworks for multiple MedTech products.

Key Responsibilities

• Strategic Market Expansion:

  Identify and penetrate untapped market segments across corporate hospital chains, government institutions, and private nursing homes in Delhi NCR and the assigned northern region.

• Key Account Management:

  Cultivate and maintain strong relationships with Key Opinion Leaders (KOLs), senior clinicians, hospital administrators, and procurement heads.

• Clinical Collaboration:

  Partner with surgical and medical teams to conduct product demonstrations, coordinate clinical training, and promote specialised medical devices through value-based selling.

• Regulatory & Compliance:

  Ensure all business activities comply with applicable regulatory guidelines and international ethical standards for medical device marketing.

• Tender Management:

  Lead the end-to-end institutional tender process, from technical specification development and documentation to commercial bid submission and follow-ups.

• Market Intelligence & Reporting:

  Monitor competitor activities, gather customer insights, track business development metrics, and provide regular reports to management.

Required Qualifications & Skills

• Experience:

  Minimum 8-10 years of proven experience in medical device sales, institutional sales, or business development. Experience in Neurology, Cardiology, Diagnostics, or other therapy areas will be an advantage.

• Education:

  Bachelor's degree in Biomedical Engineering, Life Sciences, or Pharmacy. An MBA in Marketing or Healthcare Management is highly desirable.

• Regional Expertise:

  An established professional network within the Delhi NCR healthcare ecosystem, with strong connections across leading hospitals, healthcare institutions, and clinical stakeholders.

• Technical Proficiency:

  Ability to communicate complex clinical outcomes, product benefits, and technical specifications effectively to senior surgeons and medical specialists.

• Analytical Prowess:

  Proficiency in market mapping, competitor analysis, CRM-driven sales forecasting, and business performance tracking.

• Relationship & Negotiation Skills:

  Strong stakeholder management, presentation, negotiation, and institutional business development capabilities.