Product Manager_Digital Banking Kotak 811_0434_1419_1064984

Hiring: Organic Growth Marketing | Assets & Liabilities

Experience: 8–12 Years

We are looking for a senior Organic Growth Marketing professional with 8–12 years of experience to drive scalable, measurable organic acquisition and growth for BFSI/NBFC products across SEO, AIO, GenAI, ChatGPT-led discovery, content.

What he will work on: Own the Organic Growth strategy across SEO, AIO (AI Optimization), content, organic search discoverability and emerging AI-led discovery platforms. Drive measurable growth in organic traffic, qualified leads, applications, account openings, conversions and revenue. Develop strategies to improve brand/product visibility across Google Search, ChatGPT, Gemini, Perplexity and other AI/LLM-powered discovery platforms. Use AI/GenAI and automation for keyword discovery, content intelligence, competitor analysis, customer intent mapping, content creation, optimisation and experimentation. finance. Continuously analyse CAC, conversion rate, lead quality, approval rates, activation, retention and LTV to identify growth opportunities. Use customer, search and funnel data to identify high-intent cohorts, content gaps and new organic acquisition opportunities. Partner closely with Product, Technology, Analytics, Risk, Compliance, Brand, CRM and Performance Marketing teams. Ensure organic growth initiatives comply with BFSI regulatory, legal, risk and compliance requirements. Build executive dashboards and business cases backed by numbers, ROI and incremental impact. Present performance, insights, experiments and growth opportunities to senior management and leadership, with the ability to influence decisions through data and a strong business narrative. This is an Internal document. Lead agencies and establish clear KPIs and drive execution against ambitious growth targets. Develop an AI-first organic acquisition framework across Search + LLM ecosystems. Identify high-value AI search/query opportunities and optimise content for both traditional search engines and LLM discovery.

What we’re looking for:

8–12 years of experience in Organic Growth, SEO, Digital Growth, Content, AIO preferably within BFSI, NBFC, FinTech or financial services. Strong understanding of SEO + AIO + LLM/AI discovery + content strategy + conversion optimisation. Strong exposure to BFSI customer journeys and metrics such as Leads, Applications, Approval Rate, Account Opening, Activation, CAC, Revenue and LTV. Highly numbers-oriented and commercially driven, with the ability to connect organic marketing activity directly to business outcomes. Strong analytical skills with experience using GA4, Adobe, Search Console, BI dashboards and marketing analytics platforms. Demonstrated ability to build and defend data-backed recommendations and business cases. Strong stakeholder management skills with the ability to influence, challenge and convince senior management. Comfortable operating across Marketing, Product, Technology, Analytics, Risk and Compliance. Experience managing teams, agencies and multiple cross-functional stakeholders.

Location: Mumbai Work Mode: WFO only This is an Internal document.