Product Manager Pharma Marketing

Company Description

Role Description

KEY RESPONSIBILITY – 1. Develop & execute annual brand plans and marketing strategies. 2. Conduct market research, competitor analysis, and product performance evaluation. 3. Identify new product opportunities to add products in our basket. 4. Prepare promotional inputs including visual aids, product literature, leavebehinds, digital campaigns, and training materials etc. 5. Conduct & facilitate the product training programs for field force. 6. Monitor sales performance, market share, and return on investment (ROI). 7. Ensure to build strong relationships with Key Opinion Leaders (KOL) for revenue generation. 8. Ensure all promotional activities & inputs comply with applicable regulatory and ethical guidelines. 9. Coordinate with Sales, Medical, Regulatory, Supply Chain, and Manufacturing teams. 

Qualifications

• B Pharm/M Pharm with MBA in marketing.
• Strong product management capabilities, including requirements definition, roadmap planning, and lifecycle management
• Experience in pharmaceutical or life sciences environments, with understanding of manufacturing, marketing, quality, and regulatory processes
• Analytical and research skills for market assessment, competitive analysis, and data-driven decision-making
• Effective communication, stakeholder management, and cross-functional collaboration skills
• Ability to work on-site in Bhubaneswar and coordinate daily with R&D, manufacturing, and field operations teams(sales force)
• Proven project management skills, including planning, prioritization, and risk management
• Familiarity with regulatory guidelines and compliance standards in the pharmaceutical sector is an advantage
• Experience with product launch planning, pricing, and positioning in healthcare markets is beneficial