Product manager - nephro

Wockhardt

Wockhardt Group has won 3 awards in the Great Place To Work contest.

Europe Business Assembly, Oxford, Great Britain

PRODUCT MANAGER for Nephrology

JOB IDENTIFICATION

LOCATION: Mumbai

DEPARTMENT: Marketing nephrology

REPORTING TO:Marketing nephrology

DIRECT REPORTS: None

JOB SPECIFICATIONS

EDUCATIONAL QUALIFICATION :

ESSENTIAL: B.Pharma / D.Pharma/ B.Sc.

DESIRED: MBA + B.Pharma / D.Pharma/ B.Sc.

RELEVANT EXPERIENCE: 6-7 yrs of experience in pharma selling or Nephrology marketing

LANGUAGE REQUIREMENTS (IF ANY) :English

INTERNAL CUSTOMERS: Sales Team, Sales Support, PMT team

EXTERNAL CUSTOMERS: Retailers, Stockists, Semis

TRAVEL REQUIREMENTS: Yes - Average 7 days in a month

JOB OBJECTIVE

Responsible for managing the nephrology portfolio through marketing activities and initiatives. In charge of increasing width and depth of penetration at the All level

KEY RESPONSIBILITY AREAS / DEVELOPMENTAL EXPERIENCES

1 To ensure timely and qualitative execution of promotional plans

2 Creation of Excel trackers and timely report sharing and discussion with sales teams

3 To develop and deploy promotional material, visual aids, leaflets, communication material etc. in a timely manner

4 to monitor and control promotional expenses month on month to be in line with promotional calendar

5 To ensure on going analysis of internal and external brand performance

6 Responsible for insight mining and understanding customer behaviour through Regular field work

7 To proactively conduct competition mapping to improve Marketing performance

8 To collaborate and engage with the Sales teams for mutual information sharing and delivering of targets

9 To liaise with other cross functional teams and vendors for Execution Excellence

JOB SPECIFIC COMPETENCIES

1. Marketing Understanding of Pharma

2.Analytical Skills

3. Excel working

4.Ready to go on ground

5. Stakeholder connect and management

7.Customer Orientation

JOB COMPLEXITIES

1. Being aware about you portfolio, competition, ,market, customers and changing dynamics and Execute nephrology plans accordingly

2.Quick understanding of the processes being followed in Wockhardt and adopt them as early as possible

3.Being in touch with field force with high frequency to ensure strong follow ups for better execution

4.Timely delivery of quality inputs

KEY MEASURES OF SUCCESS

1. 100% target achievement of Marketing budget

2. Usage of maximum 95% target of marketing expenses with timely execution