Product Manager Marketing Effectiveness

Role Overview: As a Product Manager, Marketing Effectiveness at NielsenIQ, you will play a key role in contributing to the development of scalable applications that simplify complex media, marketing mix, and effectiveness insights into actionable experiences. Your primary focus will be on creating micro-learning experiences, insight content feeds, and conversational user interfaces that empower users to comprehend, explore, and act on insights seamlessly within their daily workflow. Key Responsibilities: - Own the definition and delivery of product features aligned with the Marketing Effectiveness product roadmap, emphasizing micro-learning experiences, insight content feeds, and conversational UI capabilities. - Collaborate with UX to design intuitive, user-friendly experiences that make intricate insights easy to grasp. - Work within an agile product team to plan, execute, and ship features, ensuring alignment with user needs and product strategy. - Conduct user research to understand how users consume insights and identify opportunities for enhancing user experiences. - Lead user acceptance testing to uphold functional and experiential standards and iterate based on real-world usage data. - Collaborate with cross-functional teams to measure feature adoption, gather client feedback, and optimize product offerings accordingly. - Demonstrate strong communication skills to convey user needs and product decisions effectively to various stakeholders. Qualifications Required: - 35+ years of experience in a Product Manager or similar role, with a proven track record of delivering products incrementally. - Ability to analyze complex problems and prioritize solutions effectively. - Experience working in agile environments and collaborating with diverse teams to drive product development. - Understanding of user engagement with analytics, dashboards, or insight products. - Strong documentation skills, including creating product requirement documents, user stories, and feature definitions. Company Additional Information: NielsenIQ, a global leader in consumer intelligence, combines vast consumer data assets with advanced analytics to provide clients with a comprehensive understanding of consumer behavior. The company focuses on delivering innovative solutions through state-of-the-art platforms to drive growth and insights for clients worldwide. NielsenIQ is committed to fostering diversity, equity, and inclusion in the workplace to drive innovation and excellence. Role Overview: As a Product Manager, Marketing Effectiveness at NielsenIQ, you will play a key role in contributing to the development of scalable applications that simplify complex media, marketing mix, and effectiveness insights into actionable experiences. Your primary focus will be on creating micro-learning experiences, insight content feeds, and conversational user interfaces that empower users to comprehend, explore, and act on insights seamlessly within their daily workflow. Key Responsibilities: - Own the definition and delivery of product features aligned with the Marketing Effectiveness product roadmap, emphasizing micro-learning experiences, insight content feeds, and conversational UI capabilities. - Collaborate with UX to design intuitive, user-friendly experiences that make intricate insights easy to grasp. - Work within an agile product team to plan, execute, and ship features, ensuring alignment with user needs and product strategy. - Conduct user research to understand how users consume insights and identify opportunities for enhancing user experiences. - Lead user acceptance testing to uphold functional and experiential standards and iterate based on real-world usage data. - Collaborate with cross-functional teams to measure feature adoption, gather client feedback, and optimize product offerings accordingly. - Demonstrate strong communication skills to convey user needs and product decisions effectively to various stakeholders. Qualifications Required: - 35+ years of experience in a Product Manager or similar role, with a proven track record of delivering products incrementally. - Ability to analyze complex problems and prioritize solutions effectively. - Experience working in agile environments and collaborating with diverse teams to drive product development. - Understanding of user engagement with analytics, dashboards, or insight products. - Strong documentation skills, including creating product requirement documents, user stories, and feature definitions. Company Additional Information: NielsenIQ, a global leader in consumer intelligence, combines vast consumer data assets with advanced analytics to provide clients with a comprehensive understanding of consumer behavior. The company focuses on delivering innovative solutions through state-of-the-art platforms to drive growth and insights for clients worldwide. NielsenIQ is committed to fostering diversity, equity, and inclusion in the workplace to drive innovation and exce