Product Manager/ Asst. Product Manager - Generic Division

A.

• Develop marketing strategies for generic pharmaceutical products.
• Manage the complete product lifecycle, from product launch to market expansion.
• Identify new product opportunities based on market demand, competition, and therapeutic trends.
• Develop product positioning, branding, and differentiation strategies.
• Prepare annual marketing plans and product-wise sales budgets.

B.

• Identify potential generic molecules and product opportunities.
• Conduct market research and competitor analysis before product launches.
• Coordinate with the R&D, Regulatory Affairs, Production, and Business Development teams.
• Develop product launch plans, promotional strategies, and sales forecasts.
• Ensure timely launch of new products.

C.

• Develop promotional strategies to improve prescription generation and product sales.
• Conduct product training for medical representatives and field sales managers.
• Prepare product presentations, visual aids, detailing materials, and promotional inputs.
• Support the sales team in achieving monthly, quarterly, and annual targets.
• Participate in sales meetings, cycle meetings, and field visits.

D.

• Monitor competitor brands, pricing, product availability, and promotional activities.
• Analyse market trends, prescription trends, and therapy-wise growth opportunities.
• Identify gaps in the existing product portfolio.
• Track product performance and recommend corrective marketing actions.

E.

• Develop product communication strategies and promotional campaigns.
• Prepare product literature, visual aids, product cards, and digital promotional content.
• Plan doctor engagement activities, CMEs, seminars, and scientific promotional programs.
• Coordinate with advertising agencies and creative teams.
• Ensure all promotional communication is scientifically accurate and compliant with applicable regulations.

F.

• Monitor product-wise sales performance and market share.
• Prepare monthly marketing reports and sales analysis.
• Track ROI of promotional activities.
• Analyse product growth, profitability, and sales trends.
• Recommend strategies to improve underperforming brand