Product Designer

Product Designer (UI/UX)

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About Elife

At Elife, our mission is to empower enterprises with trusted global mobility and delivery, and our vision is to be the world’s most trusted B2B Super App Enabler. Fintech platforms, super apps, OTAs and airlines integrate with Elife once to offer mobility and delivery to their users worldwide, while keeping their own brand and customer relationship. Our partners’ growth is our growth.

Elife is our enterprise B2B brand and hoppa is our main consumer brand: two brands running on one global mobility & delivery network, together trusted by over 40 million travellers in 182+ countries.

hoppa unifies ground transportation into one powerful marketplace, giving travellers the freedom to book airport transfers, ride-hailing, shared shuttles, and private cars — all in one place.

The Role

The Product Designer (UI/UX) owns the design of hoppa’s and Elife’s digital products, from the hoppa booking funnel and mobile app through to Elife’s B2B website and partner-facing experiences, including white-label and SDK solutions. You’ll take work from problem definition to developer-ready design, working within and extending a shared design system so both brands can move fast without reinventing the wheel.

This is a hands-on, delivery-focused role for a designer who cares about conversion as much as craft. You’ll be a key stakeholder in any CRO and experimentation, designing test variants and turning results into better product decisions, with scope to grow into a Senior Designer role over time.

We’re using AI to scale faster with a lean team, and expect this role to use AI throughout the design process to ship more, test more, and cover two brands without compromising on craft.

Key Responsibilities

Design Ownership

• Own end-to-end UI/UX design across: the hoppa website (search, booking and checkout funnel), the hoppa iOS and Android apps, and the Elife website and B2B partner experiences, including white-label and SDK
• Take features from brief to developer-ready design: user flows, wireframes, high-fidelity UI, interactive prototypes and annotated handoff in Figma
• Design mobile-first, responsive experiences that work across web and native app
• Lead design support for: new products, new market launches and localised experiences across multiple languages and currencies, and new booking and payment features
• Ensure designs meet accessibility standards and are built with performance in mind

Design System & Brand

• Maintain and extend a shared component library and design system serving both hoppa and Elife
• Apply each brand’s guidelines consistently, adapting UI and tone for consumer travellers versus business buyers
• Document components, patterns and usage rules so engineering can build consistently and quickly
• Raise the visual and interaction quality bar across every touchpoint

CRO & Experimentation

• Act as the design stakeholder in any CRO and experimentation, working with Product, Marketing and Analytics
• Support any A/B and multivariate test variants for landing pages, the booking funnel, checkout and app flows
• Turn experiment learnings into permanent design improvements and reusable patterns

AI-Enabled Design

• Use AI across the design workflow (research synthesis, ideation, copy drafts and rapid prototyping) to move from brief to a testable prototype in hours, not days
• Use AI to generate and iterate any CRO test variants faster, increasing the number of experiments we run each month
• Use AI to adapt pages, components and partner-themed white-label and SDK interfaces across languages, markets and brands quickly
• Structure the design system (components and design tokens) so AI design-to-code tools produce on-brand, buildable output for engineering
• Help design AI-powered product experiences, such as conversational booking, trip assistance and personalisation, including the trust and error-state patterns they need
• Build and share reusable AI prompts and workflows with Product and Marketing, working within guidelines on brand, accessibility and data privacy

Customer Insight

• Use customer feedback (Trustpilot, Google and app store reviews, support contacts) to prioritise UX fixes
• Share insights clearly with product, engineering and marketing, not just designs

Collaboration

• Work day-to-day with the Product Owner to shape priorities, scope and acceptance criteria
• Partner closely with engineering through build, QA and design review so what ships matches what was designed
• Design key campaign and launch assets for Sales & Marketing across digital channels, including landing pages, email, app store listings, in-app and web placements, and SEO-friendly page templates
• Work effectively with our global teams, joining key meetings within core hours

Skills & Experience

• Min 3-5 years’ experience in UI/UX or product design, with shipped work across both web and native app (essential)
• A strong portfolio showing end-to-end process, not just final screens, including measurable impact on conversion or engagement
• Expert in Figma, including components, variants, auto layout and prototyping
• Experience building or maintaining a design system
• Experience designing e-commerce, travel, marketplace or booking flows
• Solid understanding of iOS and Android design guidelines and WCAG accessibility standards
• Experience designing for multiple brands, languages, and both B2B and B2C audiences
• Clear, confident written and spoken English; comfortable presenting work and defending design decisions to remote stakeholders
• Comfortable working in fast-moving, evolving environments
• Ambitious, curious, and detail-oriented
• Hands-on use of AI in your design workflow, with at least one portfolio example where AI materially sped up or improved the outcome
• Familiarity with AI design and prototyping tools and LLMs (e.g., Claude), plus the judgment to know where AI output needs human craft