Principal Analyst- Catman

AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev. The center leverages the power of data and analytics to drive growth for critical business functions such as

operations, finance, people, and technology. The teams are transforming Operations through Tech and Analytics.

Job Title: Principal Analyst GBS Commercial

Location: Bangalore

Reporting to: Manager - GBS Commercial

1. PURPOSE OF ROLE:

The purpose of this highly critical role is to leverage data analysis techniques to derive insights from sales and category data, focusing on driving category management insights and recommendations. Utilizing data from sources such as Nielsen, Kantar, and other country-level providers, the role examines trends and patterns to identify opportunities for growth and improvement. Collaborating with stakeholders, the role develops strategies and provides actionable recommendations. Additionally, the role involves category reporting for global leaders. This role continuously monitors data to track progress and identify areas for further enhancement, ultimately contributing to the organization's efforts to drive business growth.

2. KEY TASKS AND ACCOUNTABILITIES:

• Conduct thorough analysis of sales and category data from various sources, including Nielsen and Kantar, among other regional providers.
• Translate complex data sets into clear, actionable insights and recommendations for category management.
• Develop prescriptive models and analyses to guide strategic decision-making.
• Craft compelling narratives that effectively communicate findings and insights to stakeholders.
• Create and deliver presentations that highlight key data-driven recommendations.
• Produce detailed reports for the consumption of global leadership, Directors, CXOs and other principal stakeholders.
• Detect and interpret trends, patterns, and potential areas for expansion through meticulous data examination.
• Engage with principal stakeholders to grasp their business requirements and goals.
• Participate in crafting strategies informed by empirical data insights.
• Collaborate extensively with interdisciplinary teams to execute the strategies and actions advised.
• Assume complete responsibility for the data analysis and reporting workflow, guaranteeing precision and promptness.
• Uphold a high level of responsibility for the significance and quality of the insights and guidance offered.
• Persistently track sales and category data to evaluate the success of strategies in place and gauge their efficacy.
• Pinpoint opportunities for further improvements and consistently offer recommendations for refinement.

BUSINESS ENVIRONMENT

Main Characteristics:

• Work closely with in-country Category Management teams.
• Work in a fast-paced environment.
• Provide proactive communication to the stakeholders.
• This is an offshore role and requires comfort with working in a virtual environment. GCC is referred to as the offshore location.
• The role requires working in a collaborative manner with Zone/country business heads and GCC commercial teams.
• Summarize insights and recommendations to be presented back to the business.
• Continuously improve, automate, and optimize the process.
• Geographical Scope: Global.

3. QUALIFICATIONS, EXPERIENCE, SKILLS:

- Level of educational attainment required:

• Bachelor or Post-Graduate in the field of Business & Marketing, Engineering/Solution, or other equivalent degree or equivalent work experience.
• Extensive experience solving business problems using quantitative approaches.
• Comfort with extracting, manipulating, and analyzing complex, high volume, high dimensionality data from varying sources.

- Professional qualifications and accreditations/memberships required:

• MBA/Eng. in a relevant technical field such as Marketing/Finance.
• 5-8 years of experience in the Retail/CPG domain.
• SQL/Python experience will be preferable.

TECHNICAL SKILLS MUST HAVE

• Advanced Excel: Proficiency in using complex functions, macros, and data visualization tools within Excel to analyze and present data effectively.
• SQL: Strong command over SQL for querying databases, manipulating data, and performing complex joins and subqueries to extract meaningful insights
• Power BI: Expertise in PowerBI for creating interactive reports and dashboards, understanding DAX (Data Analysis Expressions), and connecting to various data sources
• Data Integration: Ability to integrate data from various sources using SQL and visualize it in PowerBI to derive actionable insights and make data-driven decisions.

Technical and functional competencies:

• Proficient in Power BI, Advanced MS Excel (Pivots, calculated fields, Conditional formatting, charts, dropdown lists, etc.), MS PowerPoint
• NielsenIQ Data understanding and data extracts.

And above all of this, an undying love for beer! We dream big to create future with more cheers