Head of Sales – B2B & Institutional Markets (Fabrics)
Location: Tiruppur - HO Department: Sales & Business Development Reporting To: Head of Business / Director Experience Required: 10–15 years in textile / garment/ B2B sales Industry Preference: Textiles About Pranera Pranera textiles is one of India’s most reliable names in performance textiles, powering uniforms, corporate wear, and sportswear through engineered, functional fabrics. With a strong in-house R&D unit, 600+ fabric SKUs, and a 250-tonne/month production capacity, we cater to 7,600+ institutional customers across the country. We’re now entering a high-growth phase and looking for a dynamic Sales Head to lead this journey. Role Overview The Sales Head will be responsible for developing and executing a robust national sales strategy to drive revenue growth, build institutional partnerships, expand dealer/distributor networks, and position Pranera as the nominated fabric partner for schools, corporates, garment manufacturers, and dealers/ distributors. Key ResponsibilitiesSales Leadership & Strategy Define and implement the national B2B sales roadmap across verticals (Education, Corporate, Industrial.,) Identify high-potential accounts and drive a relationship-based approach to close long-term contracts Lead go-to-market (GTM) plans for new product lines and onboarding the entire team. Deliver monthly, quarterly, and annual revenue targets Team Building & Performance Build, mentor, and manage a high-performing regional and territory sales team Define KPIs, review targets, and ensure accountability across all regions Drive a high-performance culture with training, tools, and real-time feedback Channel Development Expand dealer/distributor network pan-India with clear onboarding and support structure Work closely with the marketing team to drive lead generation and brand visibility in new markets Partnerships & Key Accounts Establish nominated partnerships with large educational institutions, retail groups, buying houses, and corporates Lead negotiations and create value-driven proposals Build partnerships with aggregators, institutions and manufacturers. Market Intelligence Track competitor activity, pricing trends, and customer behavior Recommend product, pricing, and promotional changes to stay ahead in the market Key Requirements Proven track record in leading B2B sales across institutional and corporate segments Strong understanding of fabric performance attributes and customer applications Ability to build and scale sales teams in a structured and target-driven manner Experience working with dealers, distributors, and institutional buyers Entrepreneurial mindset with a hands-on, growth-first approach Excellent negotiation, presentation, and communication skills Familiarity with ERP/CRM and data-driven sales dashboards Preferred Qualities Experience in uniforms, work-wear, or corporate apparel verticals Experience in fabric sales - knits Existing networks with educational institutions, corporates is a plus. Exposure to digital sales enablement and modern B2B sales tools