JOB DETAILS:
Position : PPC Manager
Working days: 5 days working (work from office only)
Office Timings : 12:30-9:30PM
Experience : 10 to 15 years
Role Overview
We are looking for a PPC-first Digital Marketing professional who can independently plan, execute, optimize, and scale paid marketing campaigns across Google, Meta, and other digital platforms.
The ideal candidate should have strong hands-on experience in performance marketing, PPC, SEM, SEO, analytics, conversion tracking, and digital strategy, with the ability to drive measurable business growth and maximize ROI.
Key Responsibilities
PPC & Performance Marketing
- Plan, execute, and manage paid campaigns across Google Ads, Microsoft/Bing Ads, and Meta Ads (Facebook & Instagram).
- Manage Google Search, Display, YouTube, Performance Max, and remarketing campaigns.
- Develop highly targeted campaigns for Australia-focused travel products, tour packages, and local travel experiences.
- Optimize campaigns based on CPA, CTR, CPC, conversion rate, ROAS, and overall ROI.
- Manage daily and monthly campaign budgets and ensure effective budget utilization.
- Set up and optimize retargeting, remarketing, custom, and lookalike audiences.
- Conduct keyword research, competitor analysis, audience research, and market analysis.
- Perform A/B testing of ad copies, creatives, landing pages, bidding strategies, and audience segments.
- Work closely with the creative and content teams to develop high-performing ad creatives and messaging.
- Identify opportunities to scale successful campaigns while controlling acquisition costs.
- Analyze campaign performance and provide actionable recommendations for improvement.
Analytics & Conversion Tracking
- Set up and monitor conversion tracking across advertising platforms.
- Work with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Looker Studio.
- Track leads, bookings, enquiries, revenue, and other key conversion events.
- Create and maintain performance dashboards and regular marketing reports.
- Analyze customer journeys and identify opportunities to improve conversion rates.
- Monitor campaign attribution and ensure accurate tracking across platforms.
Digital Marketing Strategy
- Develop comprehensive digital marketing strategies aligned with business and revenue goals.
- Identify new acquisition channels, audiences, and growth opportunities.
- Analyze customer behaviour, market trends, and competitor activities.
- Develop strategies for travel lead generation, tour bookings, and activity sales.
- Understand destination-based targeting and seasonality within the travel industry.
- Continuously test new platforms, audiences, creatives, and campaign strategies.
- Present campaign performance, insights, and recommendations to management.
Required Skills & Qualifications
- 6–15 years of hands-on experience in PPC, SEM, Performance Marketing, or Digital Marketing.
- Strong practical experience with Google Ads and Meta Ads Manager.
- Excellent understanding of Google Search, Display, YouTube, Performance Max, and remarketing campaigns.
- Strong knowledge of PPC bidding strategies, keyword targeting, audience targeting, conversion optimization, and campaign scaling.
- Experience with GA4, Google Tag Manager, Google Search Console, and conversion tracking.
- Strong understanding of SEO, SEM, keyword research, link building, on-page and off-page optimization.
- Experience in managing marketing budgets and optimizing campaigns for ROAS, CPA, CTR, CPC, and conversions.
- Strong analytical and data-driven decision-making skills.
- Excellent understanding of digital marketing funnels and customer acquisition.
- Strong knowledge of MS Excel, PowerPoint, and Word.
- Excellent written and spoken English communication skills.
Preferred Skills
- Experience in the travel, tourism, hospitality, OTA, or e-commerce industry.
- Experience targeting Australia or other international markets.
- Experience with tour packages, travel bookings, activities, or travel lead-generation campaigns.
- Knowledge of SEMrush, Ahrefs, Hotjar, Looker Studio, or similar marketing tools.
- Experience with landing-page optimization and CRO.
- Experience managing high-budget performance marketing campaigns.
Pay: ₹60,000.00 - ₹90,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Ability to commute/relocate:
- Gurugram, Haryana 122011: Reliably commute or planning to relocate before starting work (Required)
Experience:
- PPC Campaign Management: 10 years (Required)
Language:
Shift availability:
- Day Shift (Required)
- Night Shift (Required)
Work Location: In person
