Ppc Executive

Location:

Employment Type:

Experience:

Key Responsibilities

• Plan, launch, manage, and optimize PPC and paid media campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
• Develop performance marketing strategies aligned with business and lead-generation goals.
• Manage campaigns across Search, Display, Performance Max, Remarketing, YouTube, and paid social.
• Conduct keyword research, competitor analysis, audience targeting, and negative keyword management.
• Create and optimize ad copies, creatives, landing pages, CTAs, and audience segments.
• Monitor CPC, CTR, CPL, CPA, conversion rate, ROAS, and lead quality.
• Manage and optimize monthly advertising budgets to maximize ROI.
• Analyze campaign performance and identify opportunities for scaling and optimization.
• Work closely with Sales and Business Development teams to understand lead quality and improve campaign targeting.
• Track the complete lead funnel from ad landing page lead MQL/SQL opportunity conversion.
• Set up and monitor conversion tracking using Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, Meta Pixel, etc.
• Prepare weekly/monthly performance reports with actionable insights and recommendations.
• Conduct A/B testing for ad copies, creatives, landing pages, audiences, bidding strategies, and campaign structures.
• Stay updated with changes in advertising platforms, algorithms, policies, and emerging paid marketing trends.
• Identify new paid acquisition channels and opportunities for scaling international/B2B campaigns.
• Leverage

  AI-powered tools and automation

  to improve campaign planning, keyword research, audience segmentation, ad copy generation, bid optimization, and performance analysis.
• Explore and implement

  AI-driven PPC optimization techniques

  to identify trends, improve targeting, reduce CPL/CPA, and maximize campaign ROI.
• Identify opportunities to automate repetitive PPC tasks using

  AI and marketing automation tools

  , improving efficiency and campaign scalability.

Required Skills

• 5+ years of hands-on experience in PPC / Performance Marketing.
• Strong experience with Google Ads and Meta Ads.
• Experience with LinkedIn Ads will be an added advantage.
• Strong understanding of B2B lead generation and conversion funnels.
• Hands-on experience with Google Analytics 4 and Google Tag Manager.
• Strong knowledge of keyword research, bidding strategies, audience targeting, remarketing, and conversion optimization.
• Good understanding of landing page optimization and CRO.
• Strong analytical and data-driven mindset.
• Ability to independently manage advertising budgets and campaign performance.
• Strong communication and reporting skills.
• Working knowledge of

  AI tools for performance marketing, campaign optimization, analytics, and content/ad creation

  .
• Ability to evaluate and adopt new

  AI-powered marketing tools and automation workflows

  to improve campaign performance.

Preferred Experience

• Experience working with IT services, SaaS, software products, or technology companies.
• Experience generating leads for international markets, particularly US/UK/Canada/Australia.
• Experience handling significant monthly ad spends.
• Google Ads / Meta certifications would be an advantage.
• Experience working closely with Sales/BD teams to improve lead-to-revenue conversion.

Key Performance Indicators (KPIs)

• Qualified leads / MQLs generated
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Lead-to-MQL/SQL conversion rate
• Campaign conversion rate
• ROAS / marketing ROI
• Ad CTR and CPC
• Lead quality and sales pipeline contribution
• Overall paid-channel revenue contribution

What We're Looking For