PPC Analyst

Job Description

Job Summary: We are seeking a performance-driven Google Search PPC Campaign Manager with 2–3 years of experience. The ideal candidate will not only manage and optimize campaigns but also coordinate the creation of high-converting creatives and landing pages to improve overall campaign performance. Key Responsibilities: Plan, execute, and optimize Google Search campaigns to meet lead and conversion goals Conduct keyword research, write ad copies, and run A/B tests Monitor campaign performance and adjust bidding strategies to achieve target CPL/ROAS Collaborate with designers and content writers to develop compelling ad creatives and banners Coordinate with developers or web teams to build or improve landing pages aligned with campaign goals Ensure all creative and landing page assets are optimized for quality score and conversions Analyze data using Google Ads, Google Analytics, and CRM tools to deliver actionable insights Generate campaign performance reports and recommend optimizations Requirements: 2–3 years of experience managing Google Search PPC campaigns Proven experience in coordinating creative assets and landing page execution Strong knowledge of Google Ads platform, conversion tracking, and keyword planning Comfortable working with designers, copywriters, and web teams Familiarity with CRO principles and landing page UX best practices Google Ads certification is preferred Skills Required: Experience in lead generation campaigns for education, fintech, or service industries Hands-on knowledge of tools like Unbounce, Instapage, Figma, or WordPress Basic knowledge of HTML/CSS or web CMS platforms Job Types: Full-time, Permanent Pay: Up to ₹30,000.00 per month Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Yearly bonus Ability to commute/relocate: Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Preferred) Experience: PPC Campaign Management: 1 year (Required) Work Location: In person