We are looking for a proactive and detail-oriented Website & Digital Marketing Executive to manage and maintain the content on Chaupal OTT, PITAARA and Divya TV websites. The ideal candidate will be responsible for updating landing pages for movie releases, implementing digital marketing strategies (especially email marketing), managing promotional templates, and ensuring a clean and timely transition of visual assets across platforms. Key Responsibilities:1. Website Content Management: Regularly update and publish movie landing pages on the Chaupal OTT website as per release schedules. Ensure timely removal of old movie posters and banners post-release. Upload, edit, and maintain web content for Divya TV (divya.tv) , ensuring information is accurate and up-to-date. Manage and update homepage sliders – Origin Chaupal, Family Entertainment, Web Series, Top Ten, etc. Ensure website templates (single or double) are applied correctly depending on the movie’s nature and prominence. Collaborate with the design team to create visual assets for web and mobile versions. 2. Email Marketing & Strategy: Develop and execute weekly and campaign-specific email marketing strategies to promote new releases, specials, or web series. Work with content and creative teams to develop compelling email templates and messaging. Analyze email campaign performance (open rates, click-throughs, conversions) and optimize for better engagement. 3. Platform Coordination & Maintenance: Monitor websites for performance, broken links, outdated banners, and UI glitches. Coordinate with internal departments for accurate release dates, content highlights, and marketing priorities. Suggest and implement enhancements to improve user experience and SEO. Key Skills & Qualifications: Bachelor’s degree in Digital Marketing, Mass Communication, IT, or related field. 1 year of experience in website management and digital marketing. Proficiency in CMS platforms like WordPress or custom admin panels. Working knowledge of HTML/CSS (preferred). Strong grasp of email marketing platforms. Basic understanding of SEO and Google Analytics.
Company Description Pitaara TV is the world’s first satellite channel solely dedicated to promoting Punjabi Cinema and the Entertainment Industry. The platform provides a diverse array of content, including blockbuster Punjabi movies, music, and celebrity interview shows showcasing prominent figures in the industry. With a vast catalog of hit films," Pitaara TV is the premier destination for Punjabi cinema enthusiasts. Beyond India, the channel also caters to global viewers in Canada, the UK, and the US, delivering high-quality entertainment for audiences worldwide. Role Description We are looking for an experienced TV writer who has a strong understanding of television writing and audience nuances, especially within the Punjabi market . The ideal candidate must have a good command of the Punjabi language and a deep understanding of Punjabi culture, sensibilities, humor, and audience preferences . The writer should be capable of conceptualizing and building a show from scratch , with strong visualization skills and the ability to translate ideas effectively on paper . Key requirements: Strong knowledge of Punjabi language, culture, and audience psychology Clear understanding of TV formats, episode structuring, and pacing Expertise in scripting, narrative flow, and visual storytelling Ability to build shows creatively from ideation to execution Experience working closely with production and creative teams This role requires someone who can not only write scripts but also think like a show creator , ensuring the content connects authentically with the Punjabi TV audience. Please share relevant profiles or recommendations.