Performing Marketing Associate

Job Title: Performance Marketing Executive

Company: Autocracy Machinery Pvt Ltd

Location: Hyderabad

Experience Required: 2-8 Years

Industry: Engineering & Manufacturing

Employment Type: Full time

We are a fast-growing organization committed to delivering reliable, high-performance, and customized solutions for our customers. We focus on innovation, operational excellence, and customer success.

Role Purpose::

Professional Experience::

• 2-8years of professional experience in performance marketing, paid digital advertising, or digital campaign management.
• Hands-on experience setting up, managing, and optimising paid campaigns across Google Ads and Meta Ads Manager.
• Demonstrated experience running lead-generation and product-awareness campaigns, including audience segmentation, keyword targeting, creative testing, and conversion optimisation.
• Practical experience managing advertising budgets and monitoring cost per lead (CPL), cost per acquisition (CPA), click-through rate (CTR), conversion rates, and other relevant performance indicators.
• Experience implementing and validating conversion tracking using analytics and tag-management tools, with an understanding of lead attribution.
• Experience analysing campaign performance, preparing reports, identifying underperforming activities, and recommending corrective actions.
• Experience collaborating with Marketing, Content, Design, Sales, or Business Development teams to improve campaign relevance and lead quality. Exposure to B2B, industrial, engineering, manufacturing, or high-value products is preferred.

Technical Skills::

• Performance marketing strategy, campaign setup, and execution.
• Paid search advertising and paid social media campaigns.
• Lead-generation and product-awareness campaign management.
• Audience research, segmentation, targeting, and remarketing.
• Keyword research, search-intent analysis, and search campaign optimization.
• Campaign budget allocation, bid optimization, and cost control.
• Conversion tracking, attribution, and funnel measurement.
• Landing-page optimization, form optimization, and customer journey analysis.
• Advertising creative testing, ad copy evaluation, and message optimization.
• Performance analytics covering CPL, CPA, CTR, conversion rates, ROAS, lead quality, and spend.
• Marketing dashboards, reporting, and data interpretation.
• Basic understanding of SEO, content marketing, CRM-based lead management, and sales pipeline coordination.
• Experimentation with campaign formats, targeting methods, and AI-assisted marketing workflows.

Tools::

• Paid Search: Google Ads and Google Keyword Planner.
• Paid Social: Meta Ads Manager and relevant social advertising platforms.
• Analytics: Google Analytics 4 (GA4) and Google Search Console.
• Tracking: Google Tag Manager and conversion tracking tools.
• Reporting: Looker Studio, Microsoft Excel, and Google Sheets.
• SEO & Research: SEMrush or equivalent keyword and competitor research platforms.
• Lead Management: CRM systems and lead management platforms used by the organisation.
• Creative Collaboration: Advertising creative review, content planning, and design coordination tools.
• AI-Assisted Marketing: AI-powered tools for campaign analysis, audience insights, copy variations, and reporting support.

Key Responsibility areas:

1. Campaign Planning & Execution::

• Ability to plan and launch digital advertising campaigns based on product priorities, target audiences, campaign objectives, and business requirements.
• Competence in selecting appropriate advertising platforms, campaign formats, targeting methods, and bidding strategies.
• Ability to manage campaign timelines, monitor execution, and ensure alignment with marketing priorities.

2. Lead Generation & Lead Quality::

• Ability to generate relevant enquiries through targeted paid campaigns for machinery, products, and industrial applications.
• Competence in identifying suitable audiences and tailoring campaign messaging to attract potential customers.
• Ability to evaluate lead quality in coordination with Sales and Business Development teams, distinguishing genuine prospects from irrelevant or duplicate enquiries.

3. Campaign Optimisation::

• Ability to monitor campaign performance and optimise keywords, audiences, bids, placements, budgets, and creatives.
• Competence in identifying inefficient campaigns and implementing corrective actions to improve lead acquisition costs and conversion rates.
• Ability to conduct structured experiments and use performance data to improve campaign effectiveness.

• 4. Paid Search & Social Media Advertising::

• Ability to independently manage Google Ads and Meta Ads campaigns, including campaign structure, targeting, bidding, and performance monitoring.
• Understanding of when to use search, social, remarketing, and awareness campaigns for different products and customer segments.
• Ability to assess the suitability of additional platforms, including LinkedIn, based on audience relevance and business objectives.

5. Performance Analytics & Conversion Tracking::

• Ability to track and interpret CPL, CPA, CTR, conversion rates, ROAS where applicable, lead volume, and campaign expenditure.
• Competence in setting up or validating conversion tracking and understanding attribution limitations.
• Ability to identify performance trends, investigate data inconsistencies, and recommend data-backed improvements.

6. Conversion & Funnel Optimisation::

• Ability to identify gaps in the journey from advertisement to landing page, enquiry form, and qualified lead.
• Competence in recommending improvements to landing-page content, forms, calls-to-action, and customer experience.
• Ability to collaborate with content and website teams to improve conversion rates and lead relevance.

7. Creative Performance & Testing::

• Ability to work with content and design teams to develop relevant ad copy, visuals, videos, and product messaging.
• Competence in testing different creative approaches, audience messages, and advertising formats.
• Ability to use campaign data to identify high-performing creatives and improve communication for different products and audiences.

8. Budget Management & Acquisition Efficiency::

• Ability to manage assigned advertising budgets in line with approved campaign objectives.
• Competence in monitoring expenditure, controlling inefficient spend, and reallocating budgets based on performance.
• Ability to assess cost efficiency alongside lead quality and business relevance rather than pursuing low CPL at the expense of lead quality.

9. Market & Audience Research::

• Ability to research customer segments, search behaviour, competitor advertising, keywords, and relevant industry trends.
• Competence in identifying audience opportunities for machinery awareness, product launches, and lead-generation campaigns.
• Ability to translate research into practical targeting, campaign messaging, and channel selection.

10. Reporting & Business Insights::

• Ability to prepare regular reports covering campaign expenditure, enquiries, qualified leads, conversions, and acquisition efficiency.
• Competence in highlighting underperforming campaigns, emerging opportunities, and recommended corrective actions.
• Ability to communicate performance findings clearly to the Marketing Manager and relevant stakeholders.

11. Marketing & Sales Alignment::

• Ability to coordinate with Marketing, Business Development, and Sales teams to understand target customers and lead requirements.
• Competence in collecting feedback on lead relevance, customer responses, and conversion outcomes.
• Ability to use sales feedback to refine campaign targeting, improve lead qualification, and support business growth.

12. Experimentation & Continuous Improvement::

• Ability to test new campaign formats, audiences, bidding approaches, creative variations, and relevant advertising technologies.
• Competence in evaluating test outcomes and applying successful approaches to future campaigns.
• Ability to stay updated on platform changes, advertising policies, analytics capabilities, and AI-enabled marketing practices

Industry Exposure::

1. A performance marketing professional with 28 years of hands-on experience managing paid digital advertising campaigns.
2. Practical proficiency in Google Ads and Meta Ads Manager, including campaign setup, targeting, bidding, optimisation, and reporting.
3. Demonstrated experience generating leads through paid campaigns, supported by actual campaign results or case studies.
4. Strong understanding of CPL, CPA, CTR, conversion rates, advertising expenditure, and other relevant campaign performance metrics.
5. Ability to implement or validate conversion tracking and interpret campaign data using GA4, Google Tag Manager, and reporting dashboards.
6. Experience improving landing pages, testing advertising creatives, and optimising conversion funnels in collaboration with relevant teams.
7. Exposure to B2B, engineering, manufacturing, heavy machinery, infrastructure, industrial equipment, or other high-value product categories is preferred.
8. Strong analytical thinking, attention to detail, budget discipline, and the ability to convert performance data into actionable decisions.
9. Effective communication and collaboration skills for working with Marketing, Content, Design, Sales, and Business Development teams.
10. A proactive, commercially aware, results-oriented professional who prioritises qualified leads, continuous experimentation, and measurable business outcomes

Career Growth::

Opportunity to lead a high-value customer segment.

Exposure to large infrastructure projects.

Performance-driven work environment.

Strong career growth opportunities.

Email::madhu@autocracymachinery.com

Whatsapp-8106154343