Performance Marketing Specialist (Google & Meta Ads)

About Us

Trident Nexus is a Dubai-based business center offering Virtual Offices, Flexi Desks, Serviced Offices, License Renewals, and PRO Services.

We help Indian entrepreneurs, UAE businesses, and international companies establish and grow their operations in Dubai.

We are seeking an experienced Performance Marketing Specialist to independently manage paid advertising campaigns, generate qualified leads, and optimise marketing performance.

Key Responsibilities

· Plan, execute, and optimise Google Search, Performance Max, Meta (Facebook & Instagram), and LinkedIn Ads campaigns targeting India and UAE audiences.

· Conduct keyword research for Dubai business setup, virtual offices, flexi desks, and business center services.

· Manage audience targeting, bidding strategies, keywords, negative keywords, and campaign optimization.

· Set up and maintain conversion tracking using GA4, Google Tag Manager, and Meta Pixel, including website forms, WhatsApp clicks, and phone calls.

· Maintain accurate lead source attribution and use sales feedback to improve campaign targeting and lead quality.

· Collaborate with content, design, and development teams to build and optimize high-converting landing pages.

· Conduct A/B testing of landing page layouts, headlines, forms, and calls to action (CTAs).

· Prepare weekly performance reports covering advertising spend, leads, CPL, qualified leads, and sales conversions.

· Manage monthly advertising budgets and reallocate spending based on campaign performance.

Required Skills & Experience

· 3–5 years of hands-on experience in performance marketing and paid advertising.

· Proven Google Ads and Meta Ads lead generation results; working knowledge of LinkedIn Ads.

· Strong knowledge of keyword research, bidding strategies, and campaign optimisation.

· Practical experience with GA4, GTM, Meta Pixel, and conversion tracking.

· Experience in landing page optimisation, A/B testing, and conversion rate optimisation (CRO).

· Strong analytical and reporting skills using Excel or Google Sheets.

Education & Preferred Qualifications

· A bachelor’s degree in any discipline from a recognised university is required.

· Experience managing UAE or GCC advertising campaigns will be an added advantage.

· Experience with lead attribution and offline conversion tracking.

· Professional certifications in Digital Marketing, Google Ads, Meta Ads, or Google Analytics will be an added advantage.

Key Performance Indicators (KPIs)

· Cost per Qualified Lead (CPQL) – Primary KPI

· Monthly qualified lead volume.

· Cost per Lead (CPL).

· Landing page conversion rate.

· Conversion tracking and attribution accuracy.

· Lead-to-sale conversion rate (shared with the sales team).

· Return on Ad Spend (ROAS), where measurable.

Note: Applications must include a portfolio demonstrating hands-on performance marketing experience.

Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person