Performance Marketing Senior Associate

We are seeking a highly skilled and analytical Performance Marketing Associate to join our team. This role requires a strategic thinker with hands-on expertise in digital advertising, analytics, automation, and campaign optimization. The ideal candidate will be responsible for driving brand awareness, increasing website traffic, and maximizing conversions across multiple digital platforms.

• Develop and implement effective digital marketing strategies to drive brand awareness, website traffic, and conversions.
• Build, manage, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, and other platforms.
• Conduct in-depth campaign performance analysis using quantitative and qualitative insights; continuously refine strategies based on data.
• Set up and manage Meta Pixel and Google Tag Manager, leveraging data for continuous campaign improvements.
• Identify marketing performance issues, conduct root cause analysis, and provide actionable recommendations using analytics tools such as Google Analytics.
• Set up and manage APIs for marketing process automation.
• Monitor website analytics and generate performance reports to evaluate the effectiveness of digital campaigns.
• Develop reporting and visualization dashboards to communicate key metrics (demand funnel, ROI, campaign impact, KPIs, etc.) to stakeholders.
• Collaborate with creative teams to develop, test, and implement innovative campaign strategies and engaging content.
• Drive measurable improvements in ROI and reduce cost per acquisition (CPA) across all digital channels.
• Lead, mentor, and manage a team of digital marketing associates/executives to ensure alignment with organizational goals.
• Assign tasks, monitor performance, and provide regular feedback to enhance team productivity and efficiency.
• Foster collaboration across teams (content, design, sales) to deliver integrated marketing campaigns.
• Build team capabilities through training, knowledge sharing, and performance management.

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Proven experience (3 year to 5 years) in digital marketing and team management/leadership.
• Strong knowledge of Google Ads, Meta Ads Manager, SEO/SEM, Google Analytics, Tag Manager, and CRM tools.
• Experience with API integrations and marketing automation tools.
• Excellent analytical skills with proficiency in data-driven decision-making.
• Hands-on experience in creating dashboards and performance reports.
• Strong communication, collaboration, and project management skills.

Leapup Edutech Pvt Ltd is a dynamic and growing organization dedicated to empowering learners with practical knowledge and skills. Our goal is to make high-quality education accessible to everyone. Join us in our journey to revolutionize learning experiences and drive growth!

• Opportunity to make a significant impact on the growth and success of the organization.
• Collaborative and supportive work environment.
• Competitive salary and comprehensive benefits package.