Performance Marketing Executive- Google Ads

Key Responsibilities

• Plan, create, manage, and optimize Google Ads campaigns.
• Run Search, Display, Performance Max, and YouTube Ads campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance, budget allocation, and bidding strategies.
• Optimize campaigns to improve ROAS, reduce CPA, and generate quality leads.
• Track conversions using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Analyze campaign data and prepare performance reports.
• Continuously test ad creatives, landing pages, and campaign strategies.

Requirements

• Hands-on experience with Google Ads and campaign optimization.
• Strong understanding of CPC, CTR, CPA, conversion rate, and ROAS.
• Knowledge of GA4, GTM, conversion tracking, and remarketing.
• Analytical mindset with strong problem-solving skills.
• Ability to manage advertising budgets and achieve performance targets.

damini@digitalhomeez.in