Performance Marketing & E-commerce Executive / Lead

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WhatsApp or call - 9632446027

Job Description: Performance Marketing & E-commerce Executive / Lead

Company: Miror Therapeutics Pvt. Ltd.
Location: Bengaluru
Experience: 5 Years
Work Type: Full-Time | Work From Office
Industry Preference: FemTech | Healthcare | Wellness | Nutraceuticals | D2C Consumer Brands

About Miror

Miror is a FemTech healthcare platform focused on transforming women's health, particularly perimenopause and menopause care. We offer personalized healthcare programmes, expert consultations, science-backed nutraceutical products and digital health services.

Visit: www.miror.in

Role Overview

We are looking for a hands-on Performance Marketing & E-commerce professional with approximately 5 years of experience in managing digital campaigns and online sales for a D2C or consumer healthcare brand.

The ideal candidate must have practical experience in running paid advertising campaigns, managing e-commerce platforms, improving website conversions and driving online revenue.

Candidates from healthcare, wellness, nutraceuticals, beauty, personal care or similar D2C industries are strongly preferred. Experience in these industries is essential.

Key Responsibilities

1. Performance Marketing

• Plan, execute and optimise paid campaigns across Meta Ads and Google Ads.
• Manage campaign budgets, audience targeting, lead generation and customer acquisition.
• Monitor CAC, ROAS, CTR, CPC, conversion rates and overall campaign performance.
• Run A/B testing for ad creatives, landing pages and campaign strategies.
• Coordinate with creative teams to develop high-converting ad creatives, reels and promotional content.

2. E-commerce Management

• Manage Miror's D2C website and online sales channels.
• Work on Shopify or similar e-commerce platforms.
• Improve product listings, landing pages, website experience and checkout conversions.
• Manage promotions, offers, product launches and online campaigns.
• Track online revenue, orders, repeat purchases and customer behaviour.

3. Analytics & Growth

• Track and analyse campaign performance using Google Analytics and advertising dashboards.
• Prepare weekly and monthly performance reports.
• Identify opportunities to improve online sales, customer acquisition and marketing ROI.
• Work closely with content, design and business teams to execute growth initiatives.

Required Skills & Experience

• Approximately 5 years of hands-on experience in performance marketing and e-commerce.
• Mandatory experience working with a D2C, healthcare, wellness, nutraceutical, beauty or personal care brand.
• Strong practical knowledge of Meta Ads and Google Ads.
• Experience managing and optimising paid campaigns independently.
• Working knowledge of Shopify or other e-commerce platforms.
• Understanding of ROAS, CAC, CPC, CTR, conversion rates and revenue metrics.
• Experience with Google Analytics and campaign reporting.
• Strong analytical and execution skills.
• Ability to work with budgets and deliver measurable business results.

Preferred Candidate Profile

We are specifically looking for candidates who have worked with established or growing consumer brands in the healthcare, wellness, nutraceutical or D2C space.

Candidates with only social media management, content creation or general digital marketing experience, without hands-on performance marketing and e-commerce exposure, will not be suitable.

What We Offer

• Opportunity to work with a growing FemTech healthcare brand.
• Hands-on exposure to digital business growth and e-commerce.
• Competitive compensation based on experience.
• Opportunity for career growth within Miror.

To Apply

Send your updated resume to indrani@miror.in

Call / WhatsApp: 9632446027
Website: www.miror.in

Pay: ₹50,000.00 - ₹65,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person