Job Description: Performance Marketing & Social Media Specialist
Company: IRGB Technology
Job Type: Full Time |
Work Mode: On-site |
Working Days: 6 days a week
Location: Noida sec 62
Experience: 3-5 years
About the Role
IRGB Technology is looking for a result-driven Performance Marketing & Social Media Specialist to build and scale the digital presence of our pharma product. You will plan and optimise paid campaigns and manage our social media, owning the funnel from awareness to lead generation and conversion, always within regulatory and platform guidelines.
Key Responsibilities
Performance Marketing
- Plan, launch and manage paid campaigns on Meta (Facebook and Instagram), Google Ads (Search, Display, YouTube) and other relevant platforms.
- Build lead generation and conversion-focused strategies for the pharma product.
- Manage ad budgets and optimise for CPL, CPA, CTR, ROAS and conversion rate.
- Run A/B tests on creatives, audiences, ad copy and landing pages.
- Set up and monitor tracking using Google Analytics, Meta Pixel and Google Tag Manager.
- Prepare regular performance reports with insights and action plans.
- Conduct keyword, audience and competitor research.
Social Media Management
- Create and manage the content calendar across Instagram, Facebook, LinkedIn, YouTube and other channels.
- Coordinate creatives, reels, videos, carousels and posts with the design and content team.
- Write engaging, accurate and compliant captions and ad copy.
- Monitor comments and messages, and respond professionally.
- Grow organic reach, followers and engagement, and track social media KPIs.
Compliance & Coordination
- Ensure all content follows pharma advertising regulations, ad platform healthcare policies and company guidelines.
- Avoid unsubstantiated or misleading claims, and get regulatory/medical approval for content where required.
- Work closely with sales, design, content and management teams.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, Mass Communication, Pharma/Life Sciences or a related field (MBA/PGDM in Marketing is a plus).
- 2-5 years of hands-on experience in performance marketing and social media marketing.
- Proven track record managing Meta Ads and Google Ads with measurable results.
- Strong understanding of the marketing funnel, lead generation, retargeting and lookalike audiences.
- Working knowledge of Google Analytics, Tag Manager, Meta Business Suite and Ads Manager.
- Good analytical skills and comfort with Excel / Google Sheets reporting.
- Strong written and verbal communication.
- Ability to work independently, meet deadlines and handle multiple campaigns.
Good to Have
- Experience in pharma, healthcare, wellness or other regulated-industry marketing.
- Knowledge of SEO, email marketing or WhatsApp marketing.
- Basic skills in Canva, CapCut or video/graphic editing.
- Experience with CRM or lead management tools.
- Understanding of Google and Meta healthcare ad policies.
KPIs
- Lead volume and quality
- Cost per lead / acquisition
- ROAS
- Social media growth and engagement rate
- Conversion rate
Pay: ₹800,000.00 - ₹1,000,000.00 per year
Work Location: In person
