Performance Marketer – E-commerce
Department: E-commerce
Location: Mumbai, Maharashtra
Employment Type: Full-time
Experience: 4-7 Years
Job Summary
We are looking for a Performance Marketer to manage, execute, and optimize paid advertising campaigns across multiple e-commerce platforms. The role will be responsible for driving online sales, improving advertising performance, managing campaign budgets, and maximizing return on advertising spend.
The ideal candidate should have hands-on experience in e-commerce advertising, campaign management, data analysis, and performance optimization.
Key Responsibilities1. E-commerce Advertising
- Plan, execute, and manage paid advertising campaigns across various e-commerce platforms.
- Manage advertising campaigns on platforms such as Amazon, Flipkart, Myntra, Meesho, and other relevant marketplaces.
- Monitor and optimize campaigns to achieve sales and revenue targets.
- Manage daily advertising budgets and ensure effective utilization of the allocated budget.
- Create, modify, and optimize campaigns based on product, category, keyword, and marketplace performance.
2. Campaign Optimization
- Monitor key performance metrics such as ROAS, ACOS, CPC, CTR, conversion rate, sales, and advertising spend.
- Optimize bids, keywords, targeting, budgets, placements, and campaigns to improve performance.
- Identify underperforming campaigns and take corrective action.
- Continuously test different keywords, targeting strategies, bids, and campaign structures.
- Work towards improving advertising efficiency and reducing unnecessary ad spend.
3. Performance Analysis & Reporting
- Track daily and monthly advertising performance.
- Prepare regular MIS and performance reports for management.
- Analyze campaign data and identify trends, opportunities, and areas for improvement.
- Monitor product-wise and platform-wise advertising performance.
- Compare advertising spend against sales and profitability.
- Provide actionable insights based on campaign performance.
4. Marketplace Growth
- Support the E-commerce team in achieving overall online sales targets.
- Identify opportunities to increase product visibility and sales through paid advertising.
- Support promotional campaigns and major e-commerce events.
- Conduct competitor and market analysis to identify new advertising and growth opportunities.
- Coordinate with the E-commerce team to prioritize products and categories for advertising.
5. Coordination
- Coordinate with the E-commerce, Sales, Creative, Product, and Accounts teams as required.
- Work with the creative team for ad banners, product creatives, and promotional requirements.
- Coordinate with marketplace teams when required for campaign-related issues.
- Ensure timely execution of planned advertising activities.
Key Performance Metrics
The candidate should have a good understanding of:
- ROAS – Return on Ad Spend
- ACOS – Advertising Cost of Sales
- CPC – Cost Per Click
- CTR – Click-Through Rate
- Conversion Rate
- Impressions
- Clicks
- Advertising Spend
- Revenue / Sales
- Cost Per Conversion
Required Skills
- Hands-on experience in Performance Marketing and E-commerce Advertising.
- Good knowledge of Amazon Ads, Flipkart Ads, Myntra Ads, Meesho Ads, or similar marketplace advertising platforms.
- Strong understanding of e-commerce advertising metrics and campaign optimization.
- Strong analytical and numerical skills.
- Good knowledge of MS Excel / Google Sheets.
- Ability to analyze large sets of campaign data.
- Strong attention to detail.
- Good communication and coordination skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Data-driven approach with a strong focus on sales and ROI.
Qualification
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Commerce, or a related field.
- Certification in Digital Marketing / Performance Marketing will be an added advantage.
Experience
2–5 years of relevant experience in Performance Marketing, E-commerce Advertising, Digital Marketing, or Marketplace Advertising.
Ideal Candidate
The ideal candidate should be hands-on, analytical, commercially focused, and comfortable working with numbers and advertising data. The candidate should have a strong understanding of e-commerce platforms and be able to independently manage campaigns with a focus on sales growth, advertising efficiency, and ROI.
Job Location: Mumbai, Maharashtra
Pay: ₹60,000.00 - ₹95,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Provident Fund
Work Location: In person
