Pathway Production

Job Description: Pathway Production is seeking a dynamic Performance Marketing Executive to join our growing advertising agency. We're looking for a results-driven professional who can drive measurable growth through data-driven digital marketing strategies. Key Responsibilities: Develop and execute comprehensive performance marketing strategies across multiple digital channels Manage and optimize paid advertising campaigns on Google Ads, Facebook Ads, Instagram, and other platforms Conduct a thorough campaign analysis using Google Analytics, Facebook Analytics, and other measurement tools Implement A/B testing methodologies to optimize ad creatives, landing pages, and conversion funnels Monitor and manage advertising budgets to achieve maximum ROI and meet performance KPIs Collaborate with creative and content teams to develop compelling marketing materials Track and report on key metrics, including ROAS, CPA, CTR, CPC, and conversion rates Stay updated on industry trends, algorithm changes, and emerging marketing technologies Provide regular performance reports with actionable insights and recommendations Support client pitches and presentations with performance marketing strategies