Paid Media Manager

About the Role:

We are looking for a performance-driven and analytical Paid Media Manager to join our

team. The ideal candidate should have strong expertise in managing paid campaigns

across multiple platforms, optimizing budgets, and driving measurable business results.

Key Responsibilities:

 Plan, execute, and optimize paid media campaigns across platforms including

Meta Ads, Google Ads, and LinkedIn Ads.

 Manage end-to-end campaign execution including strategy, setup, monitoring,

optimization, and reporting.

 Develop media plans aligned with brand objectives and performance goals.

 Analyze campaign performance, identify growth opportunities, and implement

optimization strategies.

 Monitor key metrics such as CTR, CPC, CPA, ROAS, conversions, and overall

campaign performance.

 Manage advertising budgets effectively to maximize ROI.

 Conduct A/B testing for creatives, audiences, messaging, and campaign

strategies.

 Collaborate with creative, account, and strategy teams to improve campaign

outcomes.

 Prepare performance reports and provide actionable insights.

 Stay updated with the latest trends, tools, and best practices in paid advertising.

Required Skills & Qualifications:

 3–5 years of experience in Paid Media / Performance Marketing.

 Hands-on experience with Meta Ads Manager and Google Ads.

 Experience managing LinkedIn Ads campaigns.

 Strong understanding of campaign setup, targeting, bidding strategies, and

optimization.

 Experience with analytics tools and performance reporting.

 Ability to analyze data and translate insights into actionable strategies.

 Strong understanding of digital marketing funnels and customer acquisition.

 Excellent attention to detail with strong problem-solving skills.

 Agency experience preferred.

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Work Location: In person