Paid Marketing Lead

Paid Marketing Lead

Location:

About Navia:

Navia Markets Ltd is a SEBI-registered stock brokerage with 30+ years of legacy. We are looking for a hands-on Paid Marketing Lead to drive customer acquisition and optimize paid campaigns across digital channels.

Key Responsibilities:

• Own paid acquisition strategy, budgets, and performance across

  Google Ads, Meta Ads, YouTube, and Email Marketing

  .
• Plan, execute, and optimize campaigns to improve

  CAC, CPL, ROAS, conversions, account openings, and activations

  .
• Lead creative planning, ad copy, landing pages, and campaign execution with design/content teams.
• Analyze campaign and CRM data to optimize budgets and customer acquisition.
• Run A/B tests on creatives, audiences, bidding, and landing pages.
• Build performance dashboards and present insights to leadership.
• Ensure campaigns comply with SEBI advertising guidelines.
• Mentor and manage the Growth Marketing Executive.

Requirements:

• 36 years of experience in Performance/Paid Marketing.
• Strong expertise in

  Google Ads, Meta Ads Manager, GA4, conversion tracking, and attribution

  .
• Experience using

  AI tools

  for campaign automation and performance analysis.
• Hands-on experience managing ad budgets with ownership of

  CAC and ROAS

  .
• Experience with Email Marketing platforms.
• Strong analytical and communication skills.
• Fintech/BFSI experience is preferred.

Success Metrics:

• Growth in account openings and activations.
• Continuous improvement in CAC and ROAS.
• Data-driven budget optimization.
• Consistent reporting and high-performing paid campaigns.