ob Title: Marketing Manager – Digital & Offline Location: [Karnal] Department: Marketing Job Overview: We are looking for a talented and versatile Marketing Manager to oversee all aspects of marketing with a primary focus on driving sales growth. This role will encompass traditional marketing, digital marketing, sales enablement, and strategic marketing initiatives. The ideal candidate will be an expert in crafting and executing multichannel marketing strategies that support both top-of-funnel lead generation and bottom-of-funnel sales conversion. You will work closely with the sales team to ensure marketing efforts align with sales objectives, and you will be responsible for driving integrated campaigns across digital, traditional, and experiential marketing channels. Key Responsibilities: Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies across all channels (digital, traditional, events, etc.) that drive brand awareness, lead generation, and revenue growth. Design and manage sales-driven marketing campaigns that align with sales goals and enhance overall customer acquisition and retention. Collaborate with sales leadership to align marketing initiatives with sales objectives, tracking key performance indicators (KPIs) to ensure sales goals are met. Sales Enablement: Create marketing collateral and tools that help the sales team engage prospects and close deals faster (e.g., presentations, brochures, and email templates). Develop a deep understanding of the sales process to tailor marketing content that addresses pain points and accelerates the sales cycle. Implement lead scoring and nurturing strategies to qualify prospects and ensure smooth handoff from marketing to sales. Digital Marketing Management: Lead all digital marketing efforts, including SEO, SEM, email marketing, PPC advertising, and social media campaigns. Oversee the creation of high-converting landing pages, CTAs, and digital assets to ensure optimized customer journeys. Manage digital ad budgets across various platforms (Google Ads, Facebook, LinkedIn, etc.) to drive qualified traffic and conversions. Ensure all digital marketing campaigns are properly tracked and optimized using analytics tools (Google Analytics, HubSpot, etc.). Content Marketing & Creation: Develop and execute a content marketing strategy that includes blogs, videos, whitepapers, and other content types that resonate with target audiences. Work with content creators to produce engaging and informative content that supports both lead generation and sales conversion. Create lead magnets (eBooks, webinars, case studies) that capture lead information and nurture them through the funnel. Brand Strategy & Positioning: Oversee the development and execution of brand positioning and messaging strategies that resonate with target audiences and differentiate the brand in the marketplace. Manage the brand’s online presence, including website optimization, social media engagement, and public relations efforts. Ensure consistent branding across all touchpoints and marketing materials. Lead Generation & Campaign Execution: Drive lead generation initiatives through a combination of inbound marketing (SEO, content, email marketing) and outbound strategies (PPC, social media ads). Implement and manage marketing automation workflows and campaigns that nurture leads and encourage conversion. Analyze customer journeys to identify opportunities for improved engagement and lead conversion at every stage of the funnel. Market Research & Data Analysis: Conduct market research and competitive analysis to understand industry trends, customer preferences, and competitor strategies. Use data to measure the effectiveness of marketing campaigns and adjust strategies as needed to optimize for sales and ROI. Present regular performance reports on digital and traditional marketing campaigns, showcasing ROI, lead quality, and conversion metrics. Traditional & Event Marketing: Develop and manage traditional marketing campaigns (print advertising, direct mail, radio, TV, etc.) in coordination with digital efforts to maximize impact. Plan and execute events, trade shows, webinars, and conferences to promote products and engage with customers. Collaborate with external vendors and partners to ensure the success of offline campaigns and events. Team Collaboration & Leadership: Lead, mentor, and manage a team of marketing professionals, ensuring clear communication, collaboration, and accountability for all marketing initiatives. Foster a culture of innovation and data-driven decision-making within the marketing team. Work closely with product, sales, and customer success teams to ensure marketing initiatives align with business goals. Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources across digital, traditional, and experiential marketing efforts. Maximize ROI on marketing spend through careful planning and optimization of campaigns. Required Skills & Qualifications: Bachelor’s degree in Marketing, Business, or related field (Master’s preferred). 5+ years of experience in marketing with a proven track record of driving sales through integrated marketing strategies. Strong knowledge and experience in digital marketing (SEO, SEM, PPC, social media, email marketing). Solid understanding of traditional marketing tactics (print, TV, radio, etc.) and how they integrate with digital strategies. Experience with sales enablement tools and strategies to support a high-performing sales team. Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). Strong analytical skills and ability to interpret data, draw insights, and optimize marketing strategies. Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously. Creativity in developing marketing strategies and messaging that resonates with diverse audiences. Excellent communication and presentation skills, both written and verbal. Desirable Skills: Experience in B2B or B2C sales-driven marketing. Knowledge of content marketing strategies and best practices. Strong understanding of conversion rate optimization (CRO) and user experience (UX) principles. Experience in event marketing, including planning and executing both virtual and in-person events. Personal Attributes: Strong problem-solving and critical thinking abilities. Highly adaptable and able to thrive in a fast-paced, results-driven environment. Proven leadership skills and the ability to collaborate with multiple teams. Proactive and self-motivated, with a passion for driving sales and business growth. Detail-oriented and highly organized, with excellent time management skills. Job Type: Full-time Pay: From ₹20,000.00 per month Schedule: Day shift Work Location: In person