On-Page & Off-Page SEO Manager

Company Profile

GK Energy Limited

GK Energy Limited

Key Roles & Responsibilities

• On-Page SEO & Technical Optimization:

• Conducting comprehensive website audits, identifying technical bottlenecks (site speed, crawl errors, indexation issues, schema markup, and mobile responsiveness), and coordinating with web developers for fixes.
• Keyword research, mapping, and optimization of metadata (title tags, meta descriptions, header tags) for existing and new web pages.
• Optimizing site architecture, internal linking structures, and user experience (UX) to improve bounce rates and dwell time.

• Off-Page SEO & Link Building Strategy:

• Designing and executing high-impact off-page link-building campaigns to acquire authoritative, niche-relevant, and organic backlinks.
• Managing digital PR, outreach programs, guest blogging, skyscraper techniques, and unlinked brand mention link reclamation.
• Monitoring and disavowing toxic backlinks to protect the website from search engine penalty updates.

• Content Strategy & Optimization:

• Collaborating with content writers and copywriters to create SEO-optimized, engaging, and high-converting content (blogs, whitepapers, case studies, landing pages).
• Aligning SEO strategies with content marketing goals for target keywords related to renewable energy, solar power, and clean tech solutions.

• Local SEO & Reputation Management:

• Managing and optimizing Google Business Profiles (GBP) for regional offices, plants, and service hubs to enhance local search visibility.
• Monitoring online reviews, brand citations, and digital reputation.

• SEO Analytics, Tracking & Reporting:

• Using tools like Google Analytics (GA4), Google Search Console (GSC), SEMrush, Ahrefs, and Screaming Frog to track organic traffic, keyword rankings, and conversion metrics.
• Preparing regular MIS reports and dashboards for management, highlighting ROI, traffic growth, and actionable insights.

Desired Candidate Profile

• Qualification:

  Bachelors / Master’s degree in Marketing, Information Technology, Computer Science, or a related field.

• Experience:

• 4 to 9 years of hands-on corporate SEO experience (handling mid to large-scale websites).
• Prior experience in Renewable Energy, Solar, Tech, B2B, or Corporate sectors is a strong plus.

• Technical & Tool Proficiency:

• Deep expertise in industry tools:

  SEMrush, Ahrefs, Google Search Console, Google Analytics (GA4), Screaming Frog, and PageSpeed Insights

  .
• Solid understanding of HTML, CSS, JavaScript framework impacts on SEO, and popular CMS platforms (WordPress, Webflow, etc.).

• Soft & Analytical Skills:

• Exceptional analytical mindset with a data-first approach to problem-solving.
• Strong communication skills and ability to collaborate across marketing, content, and tech teams.