Company Description NIIRA is a multi-brand e-commerce platform that aggregates alternative labels and niche design brands. We aim to connect Local Hands, to Global Homes. We provide a platform for creators to showcase their work to a vast global audience, bridging the gap between local talent and international markets. Our mission is to elevate Indian design and creativity by providing the infrastructure to push beyond traditional limitations. Role Description This is a full-time on-site role for a Performance Specialist located in Mumbai. The Performance Specialist will be responsible for leading the company's marketing spend across all current platforms and working with the content team to create the necessary content to improve our ad spend. Simply put, you will be responsible for multiplying the ad spend. Qualifications An attitude that focuses on getting results Having run ad campaigns in the past Strong Analytical Skills and ability to perform Data Analysis Proficiency in Performance Management and Performance Testing frameworks Excellent Communication skills to effectively relay insights and collaborate with teams Attention to detail and problem-solving skills Experience with e-commerce platforms or related industries is an advantage Finally, NIIRA is a start-up, hence the salary will be a mix of fixed and variable components. If you think you have what it takes to help take niira to the next stage drop me a dm or email [HIDDEN TEXT] after you have done your due diligence on the brand, and let me know how you would add value.