Digital marketing specialist We are seeking a creative and data-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. They should be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Key Responsibilities: Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on insights. Brainstorm new and creative growth strategies through digital marketing. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Manage social media platforms and develop engaging content for various audiences. Implement and manage email marketing campaigns and automation flows. Monitor and report on competitor activity and industry trends. Maintain up-to-date knowledge of the latest digital marketing trends and technologies Preferred Skills (Nice to Have): Google Ads and Facebook Ads certification. Graphic design skills (e.g., Canva, Adobe Creative Suite). Experience with A/B and multivariate testing. Knowledge of HTML, CSS, and JavaScript is a plus. Working Conditions: Flexible working hours, with occasional evening or weekend work for campaign launches or urgent deadlines. Remote or hybrid work option (depending on company policy). Fast-paced and collaborative team environment. Job Type: Full-time Pay: From ₹20,000.00 per month Schedule: Day shift Work Location: In person