Company Description New Way Infotech Pvt. Ltd. is your trusted partner for comprehensive digital solutions. We specialize in software development, website development, website design, digital marketing, and mobile app development. Our team of dedicated professionals delivers robust and scalable software solutions, visually stunning and user-friendly websites, strategic digital marketing, and intuitive mobile apps. Located in Lucknow, we aim to drive innovation and create a positive impact for businesses. Join us in embarking on a transformative journey of digital success. Role Description This is a full-time on-site role for a Search Engine Optimization (SEO) Executive located in Lucknow. The SEO Executive will be responsible for conducting keyword research, executing on-page SEO strategies, building high-quality backlinks, performing SEO audits, and engaging in social media marketing. The role requires staying updated with the latest SEO trends and best practices to enhance the company’s online visibility and search engine rankings. Qualifications Proficiency in Keyword Research and On-Page SEO Experience with Link Building and creating effective backlink strategies Ability to perform thorough SEO Audits Skills in Social Media Marketing and effective audience engagement Strong analytical skills to track and improve SEO performance Excellent communication and collaboration abilities Understanding of search engine algorithms and ranking methods Bachelor's degree in Marketing, Business, or a related field is a plus