Job Description Designation: PPC Executive Job Location: Mumbai Qualifications: Any Graduate Years of Experience: 2–3 years in Search Engine Marketing (SEM) Roles and Responsibilities - Manage PPC accounts across international markets including the UK, Australia, Germany, and France. - Hands-on experience with various campaign types such as Search, Display, Shopping across Google Ads, Meta, and Bing Ads. - Set up campaign structures by conducting keyword research and writing relevant ad copies for Search campaigns. Provide feed recommendations to improve campaign performance. - Monitor and optimize keyword bids, audience targeting, budgets, impression share, Quality Score, CPL, ROI, and other key performance metrics. - Analyze campaign data to identifying issues as well as trends and insights, ensuring maximum ROI from paid search campaigns. - Use tools like GA4, Google Ads Editor, Keyword Planner, SEMrush, etc., effectively. - Stay up-to-date with PPC/SEM trends and implement best practices to enhance campaign performance. - Report to the PPC Manager & share campaign performance using PPT and excel on a daily and weekly basis. Support junior PPC team members in achieving their targets. Required Candidate Profile - Must have experience in the product-based e-commerce industry. - Proven track record of working with sales/traffic-oriented KPIs such as COA, CTR, CPL, Conversion Rate, and ROI. - Fluency in English (spoken, written, reading, and listening) is essential. - Proficient in computer applications including Word, Excel, PowerPoint, Slack, web browsers, and email. - Demonstrated ability to handle challenges and complex tasks. - Ensuring all tasks are managed within Asana effectively and are updated in an accurate and timely manner - Team player with the ability to meet tight deadlines and perform well under pressure.
