NetElixir

Are you a hands-on engineering leader with a passion for building AI-powered products, scaling systems, and leading high-performing teams? Do you thrive in fast-paced, entrepreneurial environments where you can drive innovation and make things happen? If so, we’d love to talk. About NetElixir NetElixir is an AI-First digital marketing firm with 21 years of experience helping e-commerce businesses grow profitably. Headquartered in Princeton, NJ, we work with leading retail and DTC brands across North America and Europe. Our team spans Princeton and Hyderabad, and we cherish a Go-Giver culture built on curiosity, empathy, and accountability. We’re profitable, self-funded, and growing fast—with a bold vision to democratize AI marketing. Through our non-profit arm, Udaan, we’ve supported the education of over 50 underprivileged girls in Telangana since 2016. Learn more at www.netelixir.com. Role Overview We're hiring an Associate Director, Software Engineering to lead our engineering team in Hyderabad. This is a pivotal leadership role for someone who can operate at both strategic and tactical levels—setting vision, writing code when needed, leading from the front, and ensuring our systems scale as we grow 3x by 2026. You’ll work closely with the Executive Leadership Team to deliver mission-critical e-commerce development projects for our clients and develop AI-first solutions that power our products and internal automation platforms. The ideal candidate combines deep technical expertise, an entrepreneurial mindset, and the ability to inspire and grow teams. What You’ll Be Doing Strategic Leadership Lead the Engineering team’s people vision, innovation roadmap, solution and product charter as a core member of the India leadership team. Department Leadership Oversee all software engineering initiatives, from innovation and delivery of complex e-commerce development projects to platform migrations. Ensure technical excellence, QA rigor, infrastructure management, and compliance with ITIL, ISO 2001, SOC2, GDPR, and CCPA. People Leadership Recruit and develop a high-performing engineering team. Mentor, coach, and lead by example. Foster a culture of ownership, diversity, and learning that’s aligned with NetElixir’s values and growth mission. Process Leadership Establish and scale agile processes to support our 3x growth target. Oversee infrastructure (cloud, licensing, scaling), coordinate with operations and vendors, and manage delivery timelines, risks, and communication with executive stakeholders. What We’re Looking For 10+ years of software engineering experience, with 5+ years in a technical leadership role Deep experience building AI-powered or data-intensive products—ideally in fast-moving or growth-stage environments Strong command of cloud infrastructure (GCP, AWS), backend stacks (Node.js, Python, etc.), and CI/CD A builder who codes, mentors, and inspires—not just manages Proven success in building and scaling high-performing teams Strong understanding of SaaS, data engineering, AI/ML integration, and DevSecOps Excellent communication skills and ability to collaborate across time zones Entrepreneurial mindset with high ownership, urgency, and follow-through Bonus: Experience with e-commerce platforms or ad-tech systems Why You’ll Love Working With Us You’ll build solutions that matter—with real users, data, and business outcomes You’ll collaborate with a bold, kind, and driven global team You’ll have the freedom to innovate—and the support to make it real You’ll shape the future of AI-powered marketing for 800+ e-commerce brands You’ll be part of a purpose-driven company—giving back is in our DNA At NetElixir, we value leaders who build with intent, lead with humility, and stay curious. If you're looking to do meaningful work with real impact, this could be the right place for you.

At NetElixir, we’ve been helping eCommerce businesses grow profitably for over two decades, long before it was trendy. We’ve never followed the conventional agency playbook. And now, we’re rewriting it entirely. We’re transforming from a performance marketing agency into what we believe the digital agency of tomorrow should be — a company where AI doesn’t replace people, it empowers them. A place where curiosity meets capability, and experimentation drives growth. This role isn’t for someone looking for just another job. It’s for someone who wants to be part of a bold reinvention — helping shape conversations, challenge the status quo, and build something enduring. What You’ll Do Lead high-quality, strategic conversations with ambitious eCommerce brands ready to grow smarter. Make an Impact with Empathy – Serve as the primary point of contact for your assigned eCommerce clients. Actively listen and understand their brand, goals and performance KPIs. Oversee dashboards, reports, and progress to ensure alignment with their objectives. Be a Subject Matter Expert – Guide clients by leveraging your hands-on experience across Paid Search, Amazon Advertising, SEO and Social Media campaigns. Deliver insightful weekly and monthly reports using tools like Google Ads, Microsoft Ads, Amazon Seller Central, Google Analytics, Power BI, Adobe and Looker Studio. Be a Data-Driven Storyteller – Turn data into powerful insights using GA4, Adobe and our AI-powered LXRInsights platform. Share these findings with clients and internal teams through compelling stories that inspire action. Mentor and Grow the Team – Keep the team up to date on the latest industry trends, platform updates and experimentation tactics. What We’re Looking For 2–3 years of hands-on digital marketing experience across Paid Media (Google & Meta), Amazon Advertising, SEO and Social Media Direct experience in managing eCommerce campaigns Strong analytical mindset and comfort working with web analytics and reporting platforms Deep interest in the future of eCommerce and how AI is shaping the marketing landscape Excellent written and verbal communication skills Why NetElixir? A Proven Track Record – 800+ eCommerce brands grown. 21 years of doing the work, not chasing buzzwords. An AI-First Future – A proprietary AI-powered experimentation platform. Not just a tool. A transformation. A Purpose-Driven Culture – From our team values to our non-profit work through Udaan, everything we do is rooted in impact. Your Voice Matters – Titles are light; responsibility is heavy. You’ll be heard here.