Seo activities which should be performed by the candidate we hirePerform keyword research to identify trends and opportunities to increase organic traffic.Optimize on-page elements, including meta tags, headlines, URLs, and content, to improve search engine visibility.Develop and implement link-building strategies to increase domain authority.Conduct regular technical SEO audits to identify and fix website issues (e.g., broken links, duplicate content).Monitor website analytics and performance metrics using tools like Google Analytics and Google Search Console.Stay updated with the latest SEO trends, algorithm changes, and industry best practices.Prepare and present regular performance reports to track progress and ROI.SMO Activities.Manage and grow the companys presence across social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.).Create and curate engaging and relevant content to drive traffic and engagement.Develop and execute social media campaigns to promote company services and generate leads.Engage with followers, respond to comments, and foster a positive online community.Stay updated on social media trends, tools, and best practices.Collaborate with the design and content team to create visually appealing and shareable posts.