Role & responsibilities Business Development:Identify and target potential clients in the USA for Medical Record Review and new verticals like Medical Underwriting and FMLA.Build and maintain strong relationships with key decision-makers in healthcare organizations, including hospitals, clinics, insurance companies, and third-party administrators.Develop and execute strategies to generate new business leads and convert them into long-term clients.Collaborate with the US-based team to align business development efforts with company goals.Market Research and Expansion:Conduct market research to identify trends, opportunities, and challenges in the US healthcare industry.Explore and evaluate new healthcare verticals (e.g., Medical Underwriting, FMLA, Clinical Documentation Improvement) where the company can expand its services.Analyze competitor strategies and market positioning to develop a competitive edge.Marketing Strategy:Develop and implement marketing plans to promote the companys services in the USA.Create compelling marketing materials, including presentations, case studies, and proposals, tailored to the US healthcare market.Utilize digital marketing channels (LinkedIn, email campaigns, webinars, etc.) to generate leads and increase brand visibility. Create social media Buzz Client Relationship Management:Act as the primary point of contact for US-based clients, ensuring high levels of customer satisfaction.Address client needs, provide solutions, and ensure timely delivery of services.Upsell and cross-sell additional services to existing clients.Collaboration and Reporting:Work closely with the operations and leadership teams to ensure seamless service delivery.Prepare regular reports on business development activities, pipeline status, and revenue forecasts.Preferred candidate profile Bachelors or Master’s degree in Business Administration, Marketing, or a related field.5+ years of experience in business development, sales, or marketing, preferably in the US healthcare industry.Strong understanding of Medical Record Review, and other healthcare verticals like Medical Underwriting and FMLA.Proven track record of generating new business Leads, conversions and achieving sales targets.Excellent communication, negotiation, and presentation skills.Ability to work independently and manage multiple priorities in a fast-paced environment.Familiarity with digital marketing tools and CRM software is a plus Perks and benefits Employee Provident Fund and Annual increments based on Performance