About the Role We are seeking a talented and creative Copywriter with excellent command over English and Malayalam to craft compelling, engaging, and persuasive content across multiple platforms. The ideal candidate should have a passion for storytelling, the ability to adapt tone and style for different audiences, and experience in creating content that drives engagement and brand visibility. Key Responsibilities Write, edit, and proofread high-quality content in English and Malayalam for websites, blogs, social media, advertisements, brochures, email campaigns, and other marketing materials. Develop creative concepts and campaign ideas in collaboration with the marketing and design teams. Translate and localize content effectively while maintaining the intended tone and context. Ensure content aligns with the brand voice, style guidelines, and target audience. Conduct research on industry-related topics to generate fresh and original content ideas. Optimize copy for SEO and digital marketing purposes. Work closely with cross-functional teams to deliver engaging and consistent messaging across platforms. Requirements Proven experience as a Copywriter, Content Writer, or similar role . Exceptional writing, editing, and proofreading skills in English and Malayalam . Strong creativity and storytelling abilities with attention to detail. Ability to adapt writing style for various mediums and audiences. Familiarity with digital marketing, SEO practices, and social media trends . Excellent time management and organizational skills to meet deadlines. Bachelors degree in Communications, Literature, Journalism, Marketing , or a related field (preferred). Nice to Have Experience in advertising, branding, or media agency. Knowledge of content performance analytics. Basic understanding of design tools and collaboration platforms.
KEY ROLES & RESPONSIBILITIES: Design, build, and maintain the companys social media presence. Optimize content for the website and social media channels like LinkedIn, Facebook, Twitter, Instagram, etc. Collaborate with design and content teams to develop marketing campaigns focused on user acquisition, conversion, relevance, and customer preferences. Continuously track and measure performance at the campaign, ad set, and ad levels to provide actionable insights. Perform keyword research aligned with client business objectives to optimize current content and uncover new opportunities. Provide SEO analysis and recommendations for website structure and content optimization. Recommend and implement strategies for content development to achieve both general and keyword-specific SEO goals. Administer search engine programs such as XML sitemaps, shopping feeds, and webmaster tools for diagnostic reporting. Create and support marketing content for social media use, such as customer videos, case studies, blog posts, and curated content. Implement link-building campaigns aligned with SEO objectives. Assist in developing and executing content strategies for social communities in line with SEO goals. Stay up to date with SEO, search engine algorithms, social media trends, and digital marketing industry developments. Research and manage social media tools to support client strategies. Monitor and administer web analytics dashboards and reports; highlight key insights based on client goals. Evaluate search engine results and search performance across major channels. Communicate project development, timelines, and outcomes with the team and management. Work collaboratively with other team members to achieve client goals. Coordinate with the digital marketing team for smooth execution and reporting. Submit reports to relevant stakeholders on time. Maintain consistent monitoring and execution of link-building campaigns. Ensure alignment with ongoing digital marketing trends and search engine developments.