KRAs for a Brand Manager: 1. Brand Strategy and Development: Developing and implementing brand strategies: This involves defining brand positioning, messaging, and overall brand identity. Conducting market research: Understanding consumer preferences, market trends, and competitive landscape is crucial. Developing and managing brand guidelines: Ensuring consistency in brand messaging and visual identity across all touchpoints. Leading the development of new product concepts: Identifying opportunities for innovation and expansion. Managing the brand's reputation: Monitoring brand perception and addressing potential issues. 2. Marketing and Promotion: Developing and executing marketing campaigns: This includes planning, budgeting, and overseeing the execution of various marketing initiatives. Managing marketing budgets: Tracking and optimizing marketing spend to achieve maximum ROI. Collaborating with sales and other teams: Ensuring alignment on brand messaging and strategies. Managing media relations and public relations: Building positive relationships with media outlets and managing public perception. Monitoring and analyzing marketing performance: Tracking key metrics and making data-driven decisions to optimize campaigns. 3. Product Management: Developing and launching new products: Working with product development teams to bring new products to market. Managing product portfolios: Ensuring alignment with brand strategy and customer needs. Conducting competitive analysis: Monitoring competitor activities and identifying opportunities for differentiation. 4. Customer Experience: Understanding customer needs and preferences: Gathering insights through research and feedback. Improving the customer experience: Identifying areas for improvement and implementing solutions. Building customer loyalty: Developing programs and initiatives to engage and retain customers. 5. Cross-Functional Collaboration: Collaborating with sales, marketing, and other departments: Ensuring alignment on brand messaging and strategies. Leading cross-functional teams: Coordinating efforts to achieve brand objectives. Managing external agencies: Working with agencies to develop and execute marketing campaigns. 6. Financial Performance: Managing the brand's marketing budget: Ensuring efficient allocation of resources and tracking ROI. Monitoring brand performance and achieving financial targets: Tracking key metrics and making data-driven decisions to optimize performance. Qualifications- Graduated in marketing field from recognised universitry. Candidate must have more than 6 years of experience as brand manager in company, preferebally in FMCG company. Show more Show less
Company Description MunchhONN, a brand of AFP Manufacturing Co. Pvt. Ltd., is rapidly making a mark in the Ready-To-Eat Snack Food Industry. We are dedicated to delivering high-quality Namkeens and Snack Products to the Indian market, ensuring complete satisfaction for our customers. Recognized by BARC Asia as the "Prestigious Rising Brand Of Asia 2017-18," MunchhONN strives to achieve global standards of excellence in taste and quality. Role Description This is a full-time role for a Marketing Executive, located on-site in Hajipur. The Marketing Executive will be responsible for planning and executing marketing strategies, conducting market research, and supporting sales initiatives. Day-to-day tasks include market planning, coordinating with the sales team, and maintaining effective communication to ensure successful marketing campaigns. Qualifications Skills in Market Planning and Market Research Strong Communication skills Sales and Marketing experience Ability to analyze market trends and create effective strategies Bachelor's degree in Marketing, Business, or a related field Experience in the snack food industry is a plus Excellent organization and time management skills Ability to work collaboratively in a team environment