Digital Marketing Executive Key Responsibilities: l Plan, execute, and monitor paid marketing campaigns (Google Ads, Meta, YouTube, influencer promotions) l Manage and grow social media channels (Facebook, Instagram, Twitter, YouTube) with high-engagement content l Collaborate with content creators, streamers to boost visibility l Analyze performance metrics and optimize marketing strategies based on insights l Track user acquisition funnels and execute re-targeting strategies l Coordinate with design and video teams to produce campaign creatives l Stay updated with marketing trends, memes, and community-driven content Requirements: l Proven experience in digital marketing, preferably in e-commerce and lead generation l Hands-on with tools like Meta Business Suite, Google Ads Manager, YouTube Studio, etc. l Ability to manage multiple campaigns and projects simultaneously. l Strong understanding of social media algorithms and content strategies l Familiarity with influencer marketing and creator management l Ability to create campaign reports and performance dashboards l Excellent communication skills and creative thinking Preferred Skills: l Exposure to ecommerce influencer ecosystem in India l Basic knowledge of tools like Canva, Photoshop, or video editors l Ability to write catchy copies, memes, and brand-related content l Proficiency in digital marketing tools (e.g., SEMrush, HubSpot, Hootsuite). l Creative thinking and attention to detail. l Basic knowledge of HTML/CSS is a plus. Qualifications l Bachelor’s degree in Marketing, Communications, or a related field. l Proven experience (2-3 years) in digital marketing. l Hands-on experience with tools like Google Ads, Facebook Ads Manager, and Google Analytics. l Strong understanding of SEO, PPC, and email marketing principles. l Excellent communication, analytical, and problem-solving skills. Job Type: Full-time Pay: ₹12,000.00 - ₹40,000.00 per month Schedule: Day shift Monday to Friday Supplemental Pay: Overtime pay Performance bonus Work Location: In person

Overview We are seeking a highly skilled and results-driven Performance Social Media Marketer with expertise in Facebook and Meta Ads to join our dynamic team. The ideal candidate will be responsible for developing and executing strategic advertising campaigns on Facebook and Meta platforms to drive performance metrics and achieve business objectives. Responsibilities Campaign Strategy: Develop comprehensive advertising strategies on Facebook and Meta platforms to meet performance goals, including audience targeting, budget allocation, ad creative optimization, and campaign scheduling. Ad Creation and Optimization: Create compelling ad copies, images, and videos tailored to specific target audiences. Continuously monitor and optimize ad performance based on key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS. Audience Targeting: Utilize advanced targeting capabilities and audience segmentation techniques to reach relevant users and maximize campaign effectiveness. Leverage audience insights and data analytics to refine targeting parameters and improve ad relevance. Budget Management: Manage advertising budgets effectively to ensure optimal allocation and maximum return on investment (ROI). Monitor campaign spending and adjust budget allocations based on performance trends and objectives. A/B Testing: Conduct rigorous A/B tests on ad creatives, audience segments, ad placements, and other variables to identify high-performing strategies and optimize campaign performance continuously. Performance Analysis and Reporting: Analyze campaign performance data using Facebook Ads Manager and other analytics tools to derive actionable insights. Prepare regular performance reports and presentations for key stakeholders, highlighting key metrics, trends, and optimization opportunities. Stay Updated: Stay abreast of industry trends, platform updates, and best practices in social media advertising, particularly on Facebook and Meta platforms. Proactively identify new opportunities and emerging trends to enhance campaign effectiveness and stay ahead of the competition. Skills:- Facebook Marketing, MetaAds, Marketing and Performance Marketing Show more Show less