Meta Ads Expert

Job Description: Meta Ads Expert – Lead Generation & Meeting Bookings

About the Role

We are looking for an experienced Meta Ads Expert who specialises in lead generation and qualified meeting bookings for service-based businesses.

The ideal candidate has a proven track record of running Facebook and Instagram advertising campaigns that generate high-quality leads, book sales meetings, and contribute to revenue growth.

We are specifically looking for someone with experience in B2B services, agencies, IT services, software development, consulting, or other high-ticket service businesses.

Important: Candidates with only D2C, e-commerce, or product sales advertising experience should not apply. We need someone who understands service-based lead generation and the process of converting prospects into qualified sales opportunities.

Key Responsibilities

• Plan, launch, and optimise Meta Ads campaigns focused on lead generation and qualified meeting bookings.
• Generate high-quality leads for service-based businesses targeting markets such as the USA, UK, Europe, and other international markets.
• Develop effective campaign strategies across Facebook and Instagram to reach the right target audience.
• Build and test audience segments, custom audiences, lookalike audiences, creatives, ad copy, and landing pages.
• Optimise campaigns for cost per lead (CPL), cost per qualified lead, cost per booked meeting, show-up rate, and lead-to-customer conversion.
• Develop and test lead forms, landing pages, funnels, retargeting campaigns, and conversion strategies.
• Track and analyse campaign performance using Meta Ads Manager, Pixel, Conversions API, GA4, and CRM integrations.
• Work closely with the sales and marketing teams to improve lead quality and meeting conversion rates.
• Regularly experiment with creatives, offers, messaging, audiences, and campaign structures to improve results.
• Manage advertising budgets efficiently while maintaining lead quality and scalability.
• Prepare regular performance reports with actionable insights and recommendations.

Required Skills & Experience

• Minimum 3 years of hands-on experience managing Meta Ads campaigns.
• Demonstrable experience in lead generation for B2B services, agencies, IT services, consulting, or other service-based businesses.
• Proven ability to generate qualified leads and book sales meetings, not just generate form submissions.
• Experience running campaigns for international markets, preferably the USA and UK.
• Strong understanding of lead funnels, audience targeting, retargeting, conversion tracking, and campaign optimisation.
• Experience with CRM platforms and lead tracking, including integration with landing pages and lead forms.
• Ability to analyse performance metrics and make data-driven decisions.
• Strong understanding of ad creatives, copy testing, and landing-page conversion optimisation.

Performance Metrics You Should Understand

You should be comfortable tracking and improving:

• Cost per lead (CPL)
• Cost per qualified lead (CPQL)
• Cost per booked meeting
• Meeting show-up rate
• Lead-to-meeting conversion rate
• Meeting-to-customer conversion rate
• Customer acquisition cost (CAC)
• Return on ad spend and overall campaign profitability

Who Should Not Apply

• Candidates whose experience is limited to D2C or e-commerce advertising.
• Candidates who have only run campaigns for product sales, online stores, or catalogue sales.
• Candidates who focus only on impressions, reach, clicks, or cheap leads without considering lead quality.
• Candidates without hands-on experience managing and optimising Meta Ads campaigns.
• Candidates unable to demonstrate actual campaign results.

What We’re Looking For

We value practical experience, ownership, experimentation, and measurable results. You should be able to explain what campaigns you have run, the markets you targeted, the budgets you managed, the cost of acquiring qualified leads, and how your campaigns contributed to sales meetings and business growth.

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person