You will be working at WebMD Health Corp., an Internet Brands Company, which is a leading provider of health information services catering to patients, physicians, health care professionals, employers, and health plans through various online portals, mobile platforms, and health-focused publications. Your main responsibilities will include deploying, tracking, and reporting on all MedscapeLIVE! supported email campaigns and follow-up campaigns. You will be required to hand code HTML from PSDs into emails, create templates, and develop dynamic campaigns. Additionally, you will manage list segmentation, list QA, and list cleansing to ensure optimal campaign performance. To excel in this role, you should have at least 4 years of experience in professional HTML/CSS email coding, converting various formats to emails, and using email platform tools such as Salesforce Marketing Cloud (ExactTarget). Proficiency in Responsive Mobile Email Design, SQL, Automation Studio, Dreamweaver, and Photoshop is essential. You must also have a sound knowledge of email best practices, CAN-SPAM laws, GDPR, and experience with dynamically scripted emails using tools like AMPscript. Furthermore, you should have strong organizational, analytical, and project management skills, along with the ability to multitask effectively in a fast-paced environment. Your role will involve collaborating with cross-functional teams and independently managing email campaigns from end to end. Experience with A/B testing, multivariate testing, analysis, and reporting will be advantageous. Knowledge of JavaScript, Workfront, and Jira will be considered an added advantage. Overall, you must be detail-oriented, proactive, responsible, accountable, and results-driven with excellent written and verbal communication skills. Your role will also involve identifying and addressing operational and process issues promptly, ensuring quality control, and driving efficiencies to enhance campaign performance and click-through rates.,
As the Email Production Coordinator at WebMD, your role will be crucial in executing email campaigns that are in line with Medscape's editorial marketing strategies. You will use an internal HTML editing tool to create emails, collaborate with Sales Planning and Editorial teams, ensure intake requirements are met, quality assure (QA), and launch campaigns. Post-deployment monitoring will also be part of your responsibilities. Key Responsibilities: - Manually code HTML emails, QA test proofs, set audience targeting, and deploy campaigns - Troubleshoot HTML rendering issues and propose coding improvements for better rendering across various email clients - Complete and QA campaign setups and edits rapidly and accurately - Coordinate email campaign requests and assets, ensuring deadlines are met and notifying relevant stakeholders for reviews and approvals - Implement list segmentation strategies for targeted email campaigns Qualifications: - Bachelor's degree preferred or equivalent experience in email development - Minimum 2 years of HTML coding experience for emails - Knowledge and experience using a major third-party Email Service Provider (e.g., Salesforce Marketing Cloud, Adobe Campaign) - Strong familiarity with Adobe Dreamweaver and Photoshop (a plus) - Experience with A/B testing for emails - Excellent time-management, organization, project management, and attention to detail skills - Ability to think creatively about marketing testing techniques and options - Quick identification and resolution of operational and process issues - AMPscript (SalesForce) experience (optional) - SQL experience (optional) In addition to the above, you should possess the following skills: - Demonstrated ability to work collaboratively - Capability to comprehend, simplify, and communicate complex ideas - Extreme attention to detail and consistency in work - Strong organizational skills to manage multiple projects simultaneously - Self-motivated, problem-solving nature, and effective communication skills - Adaptability to work in a fast-paced and sometimes high-pressure environment Please note that WebMD Health Corp., an Internet Brands Company, is a prominent provider of health information services through various online portals and platforms.,