Social media optimization (SMO) is a digital marketing strategy that uses social media to help a company improve its online presence and communicate its message. The goal of SMO is to increase awareness, connect with customers, and build trust with consumers. SMO can also help businesses mitigate potentially damaging news. InvestopediaWhat Is Social Media Optimization (SMO), and Why Is It Important?Social media optimization (SMO) is the use of social media sites to manage and enhance an ...SendPulseWhat is Social Media Optimization: Basics - Meaning | SendPulse22 Mar 2023 — Social media optimization (SMO) is a strategy that involves a company striving ...Generative AI is experimental. Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Benefits: Health insurance Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Education: Bachelor's (Preferred) Experience: Social media marketing: 1 year (Preferred) total work: 1 year (Preferred) License/Certification: Digital marketing (Preferred) Work Location: In person

Job Title: Social Media Executive Location: Sector -8, Gurgaon Employment Type: Full-Time Job Summary We are seeking an enthusiastic and creative Social Media Executive to join our team. The successful candidate will be responsible for managing and growing our presence on various social media platforms—including Instagram, Facebook, YouTube, LinkedIn, Pinterest, X (formerly Twitter), and more—with a special preference for candidates who have experience in the healthcare sector. While experience in healthcare is a plus, candidates with a minimum of 6 months of proven experience managing multiple social media channels and executing engaging content strategies are also welcome to apply. Key Responsibilities Social Media Management: Develop, implement, and manage our social media strategy to align with business goals. Regularly update and manage posts, stories, and other content across all designated platforms. Content Creation & Curation: Create compelling, original, and engaging content (text, image, and video) tailored to the specific platform audiences. Collaborate with internal teams and external partners to source or create content that aligns with brand identity and voice. Community Engagement: Monitor, listen, and respond to users in a "social" way while cultivating leads and sales. Engage with online communities, respond to comments and messages in a timely manner, and actively participate in conversations related to our brand. Analytics & Reporting: Track and analyze performance metrics to continuously improve and optimize social media engagement. Prepare regular reports detailing key performance indicators (KPIs), audience growth, and campaign effectiveness. Campaign Development & Execution: Plan and execute social media campaigns to increase brand awareness, engagement, and conversions. Coordinate with the marketing team to integrate social media strategies with broader marketing initiatives. Trend Monitoring: Stay updated on the latest trends, tools, and best practices in social media and digital marketing. Identify opportunities to leverage industry trends to enhance our online presence and drive business results. Qualifications and Skills Experience: Minimum of 6 months of experience managing social media accounts for brands or organizations. Proven track record managing multiple social media platforms simultaneously. Experience within the healthcare sector is preferred but not mandatory. Technical Skills: Strong knowledge of social media platforms such as Instagram, Facebook, YouTube, LinkedIn, Pinterest, and X (formerly Twitter). Familiarity with social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Google Analytics, etc.). Creative & Strategic Thinking: Ability to develop creative strategies that engage target audiences and enhance brand awareness. Strong writing and visual storytelling skills with attention to detail and brand consistency. Communication & Collaboration: Excellent communication skills, both written and verbal. Ability to work well independently and as part of a team, collaborating effectively with diverse stakeholders. Time Management: Strong organizational skills with the ability to manage multiple tasks and projects simultaneously in a fast-paced environment. Preferred Attributes A proactive and self-motivated individual with a passion for digital marketing and social media. Knowledge or interest in the healthcare industry. Ability to analyze data and transform insights into actionable improvements. A keen eye for current trends and social media best practices, with the adaptability to incorporate them effectively into daily activities. Benefits and Perks Competitive salary and benefits package. Opportunities for professional growth and development. Collaborative and dynamic work environment. How to Apply Interested candidates are invited to submit their resume detailing their social media management experience and any relevant campaign successes. Please send your application to ( [email protected] ) with the subject line: "Social Media Executive Application – [Your Name]", with the subject line: "Social Media Executive Application – [Your Name]". Job Type: Full-time Pay: Up to ₹20,000.00 per month Benefits: Paid sick time Paid time off Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person Application Deadline: 25/06/2025 Expected Start Date: 01/07/2025

Job Title: Social Media Executive Location: Sector -8, Gurgaon Employment Type: Full-Time Job Summary We are seeking an enthusiastic and creative Social Media Executive to join our team. The successful candidate will be responsible for managing and growing our presence on various social media platforms—including Instagram, Facebook, YouTube, LinkedIn, Pinterest, X (formerly Twitter), and more—with a special preference for candidates who have experience in the healthcare sector. While experience in healthcare is a plus, candidates with a minimum of 6 months of proven experience managing multiple social media channels and executing engaging content strategies are also welcome to apply. Key Responsibilities Social Media Management: Develop, implement, and manage our social media strategy to align with business goals. Regularly update and manage posts, stories, and other content across all designated platforms. Content Creation & Curation: Create compelling, original, and engaging content (text, image, and video) tailored to the specific platform audiences. Collaborate with internal teams and external partners to source or create content that aligns with brand identity and voice. Community Engagement: Monitor, listen, and respond to users in a "social" way while cultivating leads and sales. Engage with online communities, respond to comments and messages in a timely manner, and actively participate in conversations related to our brand. Analytics & Reporting: Track and analyze performance metrics to continuously improve and optimize social media engagement. Prepare regular reports detailing key performance indicators (KPIs), audience growth, and campaign effectiveness. Campaign Development & Execution: Plan and execute social media campaigns to increase brand awareness, engagement, and conversions. Coordinate with the marketing team to integrate social media strategies with broader marketing initiatives. Trend Monitoring: Stay updated on the latest trends, tools, and best practices in social media and digital marketing. Identify opportunities to leverage industry trends to enhance our online presence and drive business results. Qualifications and Skills Experience: Minimum of 6 months of experience managing social media accounts for brands or organizations. Proven track record managing multiple social media platforms simultaneously. Experience within the healthcare sector is preferred but not mandatory. Technical Skills: Strong knowledge of social media platforms such as Instagram, Facebook, YouTube, LinkedIn, Pinterest, and X (formerly Twitter). Familiarity with social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Google Analytics, etc.). Creative & Strategic Thinking: Ability to develop creative strategies that engage target audiences and enhance brand awareness. Strong writing and visual storytelling skills with attention to detail and brand consistency. Communication & Collaboration: Excellent communication skills, both written and verbal. Ability to work well independently and as part of a team, collaborating effectively with diverse stakeholders. Time Management: Strong organizational skills with the ability to manage multiple tasks and projects simultaneously in a fast-paced environment. Preferred Attributes A proactive and self-motivated individual with a passion for digital marketing and social media. Knowledge or interest in the healthcare industry. Ability to analyze data and transform insights into actionable improvements. A keen eye for current trends and social media best practices, with the adaptability to incorporate them effectively into daily activities. Benefits and Perks Competitive salary and benefits package. Opportunities for professional growth and development. Collaborative and dynamic work environment. How to Apply Interested candidates are invited to submit their resume detailing their social media management experience and any relevant campaign successes. Please send your application to ( hrmedinence@gmail.com ) with the subject line: "Social Media Executive Application – [Your Name]", with the subject line: "Social Media Executive Application – [Your Name]". Job Type: Full-time Pay: Up to ₹20,000.00 per month Benefits: Paid sick time Paid time off Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person Application Deadline: 25/06/2025 Expected Start Date: 01/07/2025