Media Specialist

Job Description – Media Specialist

Company: Target
Payroll: Quess Corp – Contract Basis
Location: Manyata Tech Park, Bangalore
Experience: 2–7 years
Open Positions: 2
Salary: Up to ₹6 LPA
Contract Duration: 1+ year
Shift: Regular; occasional US daytime (CST) support
Joining: Immediate joiners only; must join in October 2026
Interview: Single virtual round – 23 October 2026

Mandatory Skills

• End-to-end complaint management experience.
• Digital marketing experience focused on media execution or analytics.
• Knowledge of programmatic advertising and the display advertising ecosystem.
• Experience working with DFP/DCM servers, campaign setup, reporting, and analysis.
• Familiarity with third-party verification partners (IoS and DCM).
• Understanding of media plans, campaign budgets, budget allocation, and optimization across T.com, display, mobile, video, social, and search.
• Knowledge of ad networks (GDN, Tribal Fusion, OpenX, ValueClick), ad servers (Google Adsuite/OpenX), rich media vendors (PointRoll, Sizmek, DoubleClick, Medialets), and social platforms (Facebook, Twitter, Pinterest).
• Understanding of DSPs and RTB/programmatic buying, including DBM, The Trade Desk, MediaMath, AppNexus, MoPub, LiveRamp, TubeMogul, and BrightRoll. RTB/programmatic buying is a plus.
• Understanding of DMP workflows, audience segmentation, retargeting, and affinity models. Hands-on experience with Lotame, Neustar, BlueKai, Oracle, or Adobe is an added advantage.
• Intermediate/Advanced Microsoft Excel and PowerPoint skills.

Key Responsibilities

• Understand media vendor requirements and coordinate with Media Analysts, Activation, and Product teams.
• Analyse media plans and ensure correct campaign setup.
• Manage campaign budgets and optimize allocation across channels.
• Monitor campaign trends, analyse performance, and recommend creative, audience, and campaign optimization strategies.
• Analyse reporting across DFP, DCM, Facebook, Operative One, DBM, YieldEx, and Pinterest.
• Convert performance insights into recommendations to improve campaign efficiency and effectiveness.

Soft Skills

Excellent communication, quick learning, attention to detail, accuracy, independent working, time management, organization, a solution-focused attitude, and self-motivation.

Pay: Up to ₹600,000.00 per year

Work Location: In person