Marketing Strategist / Brand Manager / Marketing & Branding Head

Position Overview

We are looking for a strategic and business-oriented Marketing & Branding professional to lead the marketing function at VIVA Interiors. The role focuses on strengthening brand positioning, developing marketing strategies, identifying market opportunities, and supporting business growth.

The ideal candidate should be capable of building and driving the company's marketing direction while ensuring a consistent and impactful brand presence across all customer touchpoints.

Key Responsibilities

• Develop and implement the overall marketing and branding strategy for the company.
• Define and strengthen VIVA Interiors' brand positioning within the premium interiors and furniture market.
• Identify market opportunities, customer segments, and business growth areas.
• Conduct market research, competitor analysis, and customer insight studies.
• Develop marketing plans aligned with business objectives and revenue targets.
• Create strategies to improve brand awareness, market reach, and customer engagement.
• Collaborate with management, sales, design, and project teams to support business development initiatives.
• Monitor marketing performance and recommend strategic improvements based on market trends and business requirements.
• Ensure consistency in brand communication, messaging, and presentation across all platforms and customer touchpoints.
• Support the development of company profiles, presentations, marketing collateral, and branding materials.

Skills & Competencies

• Strong expertise in marketing strategy, brand management, and market positioning.
• Excellent communication, presentation, and analytical skills.
• Strong understanding of customer behavior and business growth strategies.
• Ability to independently plan, execute, and monitor marketing initiatives.
• Strategic thinker with strong problem-solving and decision-making capabilities.
• Experience in developing and implementing marketing plans that support business growth.
• Basic knowledge of social media management and content planning.
• Basic understanding of digital advertising platforms such as Google Ads and Meta Ads.
• Familiarity with design and creative tools such as Canva, Adobe Photoshop, or similar platforms.
• Ability to coordinate effectively with external agencies, designers, and content creators.

Preferred Attributes

• Experience in luxury interiors, furniture, architecture, construction, real estate, or premium lifestyle brands.
• Strong commercial understanding and business acumen.
• Ability to build a structured marketing function and drive long-term brand growth.
• Proactive, result-oriented, and highly accountable professional.
• Strong ownership mindset with the ability to work directly with leadership and influence business decisions.

Why Join Us?

This is an opportunity to play a key role in shaping and strengthening the VIVA Interiors brand. We are looking for a professional who can establish a strong market presence and contribute to the company's long-term growth through strategic marketing and brand leadership.

Pay: ₹40,000.00 - ₹70,000.00 per month

Work Location: In person