Marketing - Social Media Marketing

As a Manager of Social Media Marketing at Navi, you will play a crucial role in scaling the brand's social media channels to enhance brand visibility, engagement, and reach. Crafting innovative strategies to boost the brand's presence will be a key part of your responsibilities. Your focus will be on creating engaging content that resonates with the target audience while maintaining the brand's voice and authenticity. Collaboration with various teams including content, design, and marketing will be essential to ensure a consistent brand message across all channels. You will be responsible for planning and executing social media campaigns that align with marketing objectives, such as product promotions and brand storytelling. Analyzing the performance of these campaigns, deriving insights, and implementing improvements based on metrics will be a critical aspect of your role. Managing relationships with influencers and influencer agencies is another key responsibility. You will need to identify and engage with influencers to amplify the brand's message and reach, as well as work closely with influencer agencies to create campaigns that align with brand goals and resonate with audiences. Providing detailed briefs to influencers to ensure content consistency and quality will also be part of your duties. To excel in this role, you should possess 6-7 years of relevant experience in social media management and influencer marketing. A proven track record of successfully scaling social media channels, ideating and producing engaging content, and managing influencer relationships is required. Your innovative and creative approach to content creation and campaign management will be a valuable asset in driving the brand's social media presence forward. Join Navi and be part of a dynamic team dedicated to delivering digital-first financial products that are simple, accessible, and affordable. Embrace the challenge of creating delightful customer experiences through your expertise in social media marketing.,