About the Role
We are looking for a creative, detail-oriented Marketing & Social Media Content Writer who can develop engaging, persuasive, and platform-specific content to strengthen our brand presence, engage our audience, and support marketing and business objectives.
The ideal candidate should have a strong understanding of social media trends, digital marketing, brand storytelling, and content that drives engagement and conversions.
Key Responsibilities
1. Social Media Content Creation
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Develop engaging content for Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
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Write social media captions, reels scripts, carousel copy, video hooks, and creative concepts.
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Plan content around campaigns, product launches, festivals, and trending topics.
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Adapt content tone and format to suit different platforms and target audiences.
2. Marketing & Brand Communication
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Create persuasive marketing copy for product promotions, advertisements, landing pages, websites, and email campaigns.
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Develop product descriptions, brand messaging, campaign taglines, and promotional content.
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Translate product features and benefits into clear, compelling consumer communication.
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Maintain consistency in brand voice, messaging, and positioning across all channels.
3. Video & Creative Scripting
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Write scripts for short-form videos, reels, educational videos, and promotional campaigns.
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Collaborate with designers, video editors, doctors, influencers, and marketing teams to develop content.
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Create structured scripts with strong hooks, clear messaging, and effective calls to action.
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Support the development of expert-led and educational content for relevant product categories.
4. Research & Content Planning
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Research target audiences, competitors, industry trends, and consumer behaviour.
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Identify relevant trends and content opportunities to improve reach and engagement.
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Assist in developing monthly content calendars and campaign plans.
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Fact-check product-related claims and ensure content aligns with approved brand guidelines.
5. Performance & Collaboration
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Work closely with the design, performance marketing, video production, and brand teams.
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Incorporate feedback and revise content based on campaign objectives and performance.
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Track content performance metrics such as reach, engagement, shares, saves, clicks, and conversions.
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Continuously experiment with new formats, hooks, and storytelling approaches.
Required Skills & Qualifications
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2–3 years of experience in content writing, social media content, digital marketing, or brand communication.
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Excellent written communication skills in English; Hindi proficiency is an advantage.
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Strong copywriting, storytelling, and creative thinking abilities.
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Understanding of Instagram Reels, social media formats, digital campaigns, and content trends.
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Ability to write both creative and conversion-focused content.
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Strong research skills and attention to detail.
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Ability to manage multiple projects and meet deadlines.
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Familiarity with AI-assisted content tools and basic SEO principles is an advantage.
Preferred Qualifications
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Experience working with D2C, FMCG, beauty, wellness, healthcare, or lifestyle brands.
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Experience writing video scripts, influencer briefs, product-led content, and ad copies.
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A portfolio demonstrating social media content, campaign copy, and video scripts.
